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TV 2.0 Infrastructure

This article by Iolo Jones, CEO of TV Everywhere, explores the distinctions among Broadcast TV, IPTV, Internet TV, and Mobile TV. It provides insights into various business models, technological challenges, and the user experience in delivering content across platforms. The discussion extends to metrics and audience accountability, as well as the evolving landscape of digital media, including automation, VOD storage, and the integration of user-generated content. Discover the trends that will shape the future of television and video-on-demand services.

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TV 2.0 Infrastructure

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  1. TV 2.0 Infrastructure Iolo Jones, CEO, TV Everywhere

  2. 1. Background

  3. Definitions - Broadcast TV v IPTV v Internet TV v Mobile TV • Broadcast TV is the delivery of video content over traditional analogue or digital services; generally these services are linear and the same signal is received by all viewers at the same time. However, more recently video on demand and near video on demand service shave been added. • IPTV is the delivery of video and television services over a closed network, often demanding a dedicated receiver, or set top box, at the viewer location • Internet TV is the delivery of television over the internet, generally as services that can be browsed on the open web using a browser • Mobile TV is the viewing of video on a portable device over traditional broadcast networks, over IP or over 3G or 4G data services • The above definitions are often confused and interchanged.

  4. The Business Models – high overhead v low overhead Cost of delivery Cost of delivery Distribution overhead Distribution overhead Internet TV Broadcast TV

  5. The Technologies – broadcast v streaming

  6. Metrics & measurement – audience accountability

  7. 2. Technologies

  8. Internet TV Automation – VMS • Playout • Player management • RSS distribution • Community features • Multiplatform distribution • Encoding • Content encoding • Upload • Metadata • Storage • Management • User management • Content management • Statistics • Advertising • Banner • MPU • Pre-roll • In-stream • Delivery • CDN • Storage • Scalability

  9. The Technical Challenges – bandwidth provisions Simulcast Download Multicast Unicast Cloud CDN P2P

  10. Encode, archive, metadata, library • Content needs to be digitised with: • Codecs, eg On2, VC1 • Player Format, eg , MOV, FLV, WMV • Data rates • Resolution • Keyframe settings • etc.. • Store masters in future proofed formats – e.g. MPEG4 • Metadata is essential – using industry standards such as MRSS • Ongoing resources need to be made available for these tasks

  11. The Players Self Publish Distributors VMSes CDNs

  12. Automation – VMS Functions

  13. The User Experience • Players, UI, interfaces • Playlists • Schedules • Search • Live • Download • Discovery • Support for MRSS • Using YouTube, etc.. For promotion

  14. 3. The Business Models

  15. Internet TV Business Model

  16. Why TV Models Work Better Than Web Models ad content ad content ad content content ad $30 CPM = $0.03 per slot per viewer 30 mins video = $0.30 banner video $3 CPM = $0.003 per slot per viewer 30 mins video = $0.006 MPU

  17. The Business Models The Revenue Funnel

  18. 4. The Future

  19. The TV Sets of the Future – in the pocket, on the wall projector remote control streaming server VOD storage payment conditional access portable display

  20. Trends • TV 2.1 • Narrowcasting • The Long Tail • Global Audiences • Secondary markets for primary rights, primary markets for secondary rights • User Generated Content • Pro, semi-pro and amateur content is now valid • Introduces new commissioning models • Self-publish • Multi-platform distribution

  21. Iolo Jones, CEO, TV Everywhere blog: iptvtimes.net

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