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Welcome

Welcome. Andrew Johnson Director General. Welcome. New Member BI Worldwide First Data. Guests Corporate Rewards Carlson Marketing Babee Card SayShopping Loyalty.tv Silvercross The Gourmet Society Vivo Miles Morses Fresh Rewards Game Harvey Nichols The Good Spa Guide.

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Welcome

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Presentation Transcript


  1. Welcome

  2. Andrew JohnsonDirector General

  3. Welcome • New Member • BI Worldwide • First Data • Guests • Corporate Rewards • Carlson Marketing • Babee Card • SayShopping • Loyalty.tv • Silvercross • The Gourmet Society • Vivo Miles • Morses • Fresh Rewards • Game • Harvey Nichols • The Good Spa Guide

  4. Annual General Meeting

  5. Executive Committee • Issuer Members • Yvonne West (Sainsbury’s) • Bill Alexander (Red Letter Days) • Denise Porter (Teatme.net) • Wayne Harrington (Capital Incentives) • Service Members • Rachelle Smith (PrePay Solutions) • Helen Child (G-T-P Group) • Caroline Watson (Voucherline) • Kevin Lake (Countdown) • Pam Matthews (InComm Europe) • Andrew Sellers would like to see more retailers on the Executive as he feels this it is an important reason for John Lewis being members of the association.

  6. Constitution • Minor changes to 2008/09 • Voucher Promotional Services to be amalgamated into UKGCVA • Any feedback or questions?

  7. 2008/09 Year End Accounts2009/10 Budget Bill Alexander

  8. 2009 Revenue • Membership subs £157k • IRI subs £ 27k • Social events £ 12k • Conference income £ 50k • Total Revenue £246k

  9. 2009 Expenditure • Conference costs £ 68k • Market Data £ 60k • Secretariate fee £ 47k • PR costs £ 24k • Social events £ 14k • Market research £ 11k • Member meetings £ 9k • Other (printing, website, expenses etc) £ 18k • Total Expenditure £251k

  10. 2009 P&L • Total Revenue £ 246k • Total Expenditure £(251)k • Net Loss £ (5)k

  11. 2010 Budget • Retail Membership 35 (2009: ?? )£3,000 per member • Service Membership 30 (2009: ?? )£2,200 per member • New members 4 • Currently paid up 42

  12. 2010 Budget Revenue Budget2009 • Membership subs £155k £157k • IRI subs £ 28k £ 27k • Social events £ 12k £ 12k • Conference income £ 78k £ 50k • Total Revenue £273k £246k

  13. 2010 Budget Expenditure Bud2009 • Conference costs £77k £ 68k • Market Data £35k £ 60k • Secretariate fee £64k £ 47k • PR costs £26k £ 24k • Social events £12k £ 14k • Market research £13k £ 11k • Member meetings £15k £ 9k • Other £27k £ 18k • Total Expenditure £269k £251k

  14. 2010 Budget P&L Budget2009 • Total Revenue £ 273k £ 246k • Total Expenditure £(269)k £(251)k • Net profit / (loss) £ 4k £ (5)k

  15. Any Questions?

  16. Moving Forward Future Strategy

  17. Member SurveyResults & Actions Yvonne West

  18. Contents • Top line survey results • Strategy plans • Executive • Secretariat

  19. Survey • Membership must haves • Areas for improvement • Secretariat tender 71% Market Intelligence important 78% Networking is essential 40% no to training from UKGCVA 90% Legislation is key 75% want the secretariat to coordinate meetings Title inconclusive 69% role of DG is required 83% important to assist new members 79% DG key spokesperson Manage day to day operations

  20. Strategy • Emphasis on: • Lobbying and legislation updates • Networking and exploring other activities • Research • Clearly defining the roles of the exec and the secretariat • Less significance on: • Training offered • Discounts generated

  21. Executive • Clearly defined • Distinction of roles • Take ownership • Responsibilities going forward

  22. Secretariat • Clearly defined roles • Channels of communication • Procedures Communication Market Intelligence Managing the Exec Legislation New members Website Research Day to day operations Marketing and PR Finance Annual conference

  23. Any Questions?

  24. Stuck in our Ways!Time for a Change Bill Alexander & Diane Timms

  25. What triggered the review? • Feedback from our members • Feedback from the recent questionnaire • Reduction in the membership • The market has changed rapidly and the Association hasn’t.

  26. The Process • Select a small team of six or seven members that can add different perspectives. • Undertake an “MOT” • Feedback and recommendations to all members.

  27. The Team • Diane Timms Theatre Tokens • Bill Alexander Red Letter Days • Helen Child G-T-P • Chris Reddish PIF • Andrew Johnson UKGC&VA • Dan Mountain BuyaGift • Rachelle Smith Prepay Solutions • Tony Craddock Giftex

  28. Progress to date • First meeting 3rd September • Completed the first review and recommendations • Presented to the Exec 17th September

  29. Strengths • Networking • The Annual Conference • Data – (well, hopefully it is today!) • Broad membership base • Regulation & Tax • Legislation • Representation of the industry

  30. Weaknesses • Networking – too cliquey • Communication – both internally and externally • Poor quality data • Structure of members meetings • Lack of a clear brief and strategy • UK focus only • Member boundaries – special interest groups etc • Research – does one size fit all?

  31. Opportunities • Better communication • Overseas members • Better collaboration with Giftex & PIF • Segmentation of the membership • Better targeted research • More members

  32. Threats • Losing members • Not giving members the benefits that they personally need • Giftex & PIF • Resources – cash and time • Doing nothing!!

  33. Conclusions • What we represent and our goals are still valid • We have to improve communication • We have to find a way to serve our diverse membership better • We need to engage at all levels • We need to move much quicker and deliver much more

  34. Proposal • Set up Project Groups • Such as Market research, Data, Regulations, PR, The Conference, Memberships etc. • Get interested members to attend, contribute and run. • Develop better and relevant communications

  35. How will Project Groups work? • Chaired by a member • Sponsored by an Exec member • Kept to around 10 active participants • Non-active members can be “attached to a Project” • Objectives, timescales and resources agreed up front • Minutes will be produced • Updates presented at member meetings, through Voom, email or the website.

  36. The first Project Groups? • Market research • Regulation – this may breakdown into VAT, PSD etc • Internal communications – how do we improve them? • PR & external communication • Membership boundaries • Conference • E&Y data Kevin Turbull would like to see Bigger Issues included: Carbon Emissions, collaboration with other associations

  37. How do we kick it all off? • Sign up outside in reception • Do you want to participate or be a non-active participant? • Indicate if you are prepared to Chair the Group • The Chair and the Exec sponsor will take it up from there. • New Project Groups to be created by the members • Through Andrew, who will set up the Project Group

  38. Over to the members • You can all make a real difference • You will get out of this what you put in • Project Groups will be created for any interested groups • Communication will be improved all round • We will deliver members needs even with a diverse membership

  39. Any Questions?

  40. Member Get Member Denise Porter

  41. New member benefit • Best advocates of the association are you! • Encourage other industry colleagues to join • If a potential member you recommend joins you get a free place at the 2010 conference and so do they • Membership information on website or from UKGCVA office, electronic or paper format

  42. 5 Reasons to Join • We represent over 60 members • Keep you briefed on the latest legislative, tax and regulatory matters • Provide up to the minute market data and market insight • Regular networking opportunities • Voice of the industry, providing PR opportunities

  43. Any Questions?

  44. Successful PR Coverage Kevin Lake

  45. 85 media hits, 27% up on last year (Jan to Jun 2009) • Media targets: • Promotions & Incentives • HR & Benefits • Retail • Call Centre • Public Sector • National Press • Marketing • Member contribution encouraged • All press releases on website UKGCVA PR by Clareville Communications

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