10 Steps to Generate Salon Income While Your Salon is Closed

1. 10 Stepsto GenerateSalon Income While Your Salon isClosed www.mydigisalon.com

2. 1. Cut yourCosts This goes without saying, you need to make sure that you need to differentiate the costs that generate revenue from the ones that re-costing the business. You need to cut out all the costs that are extra and you can definitely dowithout.

3. 2. SellRetail If you have stock left, sell it as much as you can. Try getting on eCommerce websites or online stores to help reach the masses. You can even get a salon app to upload, modify and track your inventory as per yourconvenience.

4. 3. Work onyour Re-Opening Strategy Implement strategies and campaigns that can help target your loyal, current and future customers. Your salon’s well being will depend on this. You need to work on your salon marketing strategy for online brand imagedevelopment.

5. 4.Generate Salon Incomeby Pre-Bookings Apart from selling retail inventory, as mentioned above, you can provideat-home services. People are scared of stepping out due to social distancing protocols. If you follow all the right measures, like wearing a mask and proper sanitization, you can get in touch with your customers to offer your packages.

6. 5. ProfitMargin while SigningUp oneCommerce Platforms Before you get on any eCommerce platform like amazon or Nykaa, make sure that you are aware of any and all extra costs associated with it. You need to factor in things like credit card fees, postage, boxes, tape, bubble wrap,etc.

7. 6.Calculating ShippingCosts If you are delivering locally, youcan think about offering free shipping above a certain amount. E.g. free shipping above 500 INR. After you have a clear idea about the profit margins on eCommerce platforms, you can decide whether you wantto opt for free shipping ornot.

8. 7.Payment Methodsand Integrations Customers like it when they have multiple options to choose from. During this pandemic period, almost everyoneis avoiding cash on delivery and going for cashless payments. For local sale, make sure you invoice your clients securelyvia their preferred online gateway.

9. 8.Contacting yourClients You clients are just as scared and concerned about financial stability as you are. Make sure that younot purely selling your products when you contact your clients. It isreally important for you to remember that it’s completely okay if your clients are not interested in buying your products or appointments rightnow.

10. 9. UseSocial Media toEmpower Communication Use social media to allow your customers to directly get n touch with your technicians. Your experts can participate in live sessions and Q&As where apart from giving advice they can recommend products and techniques to upsell your products. Make sure you post regularly on social media, you can use the inventory on our Digi Salon platform forinspiration.

11. 10. EmailMarketing &Infographics Email marketing can help you send long messages, discounts and information via newsletters, infographics etc. You can even segment and target your customer based on their demographic and psychographic attributes. Make sure your communication is personal and goes well with your brand image.

12. ReachUs www.mydigisalon.com mydigisalon@gmail.com