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Ann Arbor ITZone

Ann Arbor ITZone. Marketing for Technology Companies Strategies for Differing Stages of Growth: The View from a "Mature Company" Michael Young. MDI Overview. . . . . . . . . . . . . . . . . . . . Michael Young - Mechanical Dynamics, Inc.

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Ann Arbor ITZone

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  1. Ann Arbor ITZone Marketing for Technology Companies Strategies for Differing Stages of Growth: The View from a "Mature Company" Michael Young

  2. MDI Overview                    Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  3. MDI Overview Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  4. MDI Overview “Design it. Build it. Test it. Repeat 5 million times.”* -- Malcolm SmithPalo Alto Products International Excerpt from "Serious Play: How the World’s Best Companies Simulate to Innovate" Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  5. MDI Overview Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  6. MDI Overview • Our customers... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  7. MDI Overview • Our customers... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  8. Technology Marketing • Product • Customers • Organization • Marketing and Sales Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  9. Technology Marketing • Product... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  10. Technology Marketing • Product... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  11. Technology Marketing • Product... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  12. Technology Marketing • Product... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  13. Technology Marketing • Customers... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  14. Technology Marketing        • Customers... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  15. Technology Marketing • Customers... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  16. Technology Marketing • Customers... Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  17. Technology Marketing • Organization Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  18. Technology Marketing • Organization Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  19. Technology Marketing • Sales Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  20. Technology Marketing • Sales Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  21. Technology Marketing • Sales Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

  22. Technology Marketing • Summary Michael Young - Mechanical Dynamics, Inc. Ann Arbor ITZone High Tech Tuesday Marketing for Tech Companies: Strategies for Differing Stages of Growth

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