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Exploring Art Direction: The Evolution of Production Design in Iconic Films

Discover the integral role of art direction in film production, tracing its history from the immovable sets of the 1890s to the expansive designs of modern epics like "Moulin Rouge" and "Titanic." Understand how set design, locations, props, and costumes create immersive experiences that enhance storytelling. Key examples such as "Gone With the Wind" and "Citizen Kane" showcase how architecture and color palettes set the mood and reveal character traits. Immerse yourself in the nuances of production design's evolution while examining the meticulous attention to detail that shapes cinematic universes.

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Exploring Art Direction: The Evolution of Production Design in Iconic Films

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  1. ProductionDesign

  2. Academy Award Winnersfor Art Direction Academy Award Winners for Art Direction • Moulin Rouge • To Kill a Mockingbird • Titanic • Citizen Kane • Star Wars -

  3. Production DesignThe visual elements of film production • set design and construction • locations • decor • props and costumes

  4. History • 1899 • first sets • two-dimensional • immovable • resembled theater backdrops

  5. History (Cont.) • 1916 - “Intolerance” • first full-scale sets • three-dimensional

  6. History (cont.) • 1939 - “Gone With the Wind” • sweeping cinematic vision • costly • expansive

  7. Set Design • like costumes must “fit” the film • what kind of space should be used - open and airly or closed-in and dark

  8. Set Design • “Gone with the Wind” • architectural features on set or on location • sets must accomodate the camera and its limitations.

  9. cameras can move three-dimensionally • lighting will also change from one place to another

  10. 1. Examine this painting for the architecture. Notice how the room is shaped, where the windows are placed and where the light is coming from. 2. Now, do the same for significant scenes in your film. Discuss how the set plays a role in setting the mood of the film.

  11. Once the room is created... • props, furnishings, plants, food • reveal character traits • can advance the story as in the hourglass in the Wizard of Oz

  12. set decorations must match the time period • consult with scientists and engineers for futuristic scenes

  13. 1. Examine your film’s set decorations. 2. Are they appropriate to the time period of your film? 3. Would your character own these things?

  14. Color • work with costume/makeup • historically accurate • symbolic meaning • indicate state of mind of character • is the film black and white

  15. Texture • soft velvets v. rough burlap v. smooth leather

  16. 1. Think about your own home or room. 2. What “set decorations” and color do you surround yourself with? 3. Now, look at your film. What “set decorations” and colors do your characters surround themselves with? 4. What color palettes did the art director choose?

  17. Art Direction • two divisions - designs and clueprints and furnishings, costumes, props • storyboards, sketches and models

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