Trends that Spell a Bright Future for Digital Advertising in India

1. Trends that Spell a Bright Future for Digital Advertising in India When it comes to digital advertising in India, we are at an interesting point in the time. Clothes and books are bought via e-commerce, cabs are hired through ride-hailing apps. Video and music are streamed and games are played online. Even groceries are bought online. Digital has fast invaded into our daily lives in such a way that for most of the India’s population when it comes to their daily lives, digital is the way to go. In fact, there could not have been a better time to go digital in India. Recognizing this trend and the fact that digital, is where audiences are, marketers and advertising agency in India have taken this route too. In fact, according to recent reports, digital advertising in India is to touch the mark of INR 7044 crore by the end of 2016. Source: http://www.mymediakart.com/blog/trends-that-spell-a-bright-future-for-digital-advertising-in- india/

2. Here are the trends that have the bright future for digital advertising in India. Video and Mobile the Frontrunners for Digital Ad Spends The share of video and mobile in total digital ad spends saw a massive rise. As Indian consumer started increasingly shifting to digital, mobile as the preferred medium for accessing digital content and services. If you want to find your connected consumer today, mobile is the place to be. On the other hand, increasing consumption (owing to hardware, connectivity, and other ecosystem advancements) means more opportunity to engage the consumer via video. Furthermore, as a medium itself, video leads to a rich and immersive engagement experience which makes for a very effective marketing medium. Industry Verticals Love Going the Digital Way Industry verticals target audience is online. All of their buying and selling happens online. It is not even a surprise, therefore, to find e-commerce leading the pack in terms of volume of digital advertising spends in India, followed by Telecom and BFSI. However, what comes as a surprise is the fact that the share of digital advertising from the overall advertising spends for BSFI is the highest, compared to other industry verticals, and e-commerce is the second. This is because today Internet (bank/financial services website, blogs, media websites) are the starting point for the consumer’s pre-purchase journey. Consumers Love Digital Ads More Now The reason why digital advertising, especially on mobile, is on the rise because consumers are more receptive to it and are easy to use. There has been a significant rise in consumers who feel that relevance with digital ads has increased for them and these ads are helping them find the right product and aiding their purchase decisions better. Many see these ads as informative and unlike traditional media such as television; digital media offers a greater amount of flexibility over viewing or not viewing an ad. Digital Ads are Also More Effective The ads on social networking and mobile are seen the most in terms of digital advertising. More people click on these ads, engage with them and more of such ads have resulted in a purchase. In fact, 86% of those who have seen an ad on a social networking site have clicked and viewed it while 76% of those who have seen a mobile ad have clicked and looked for more information. Source: http://www.mymediakart.com/blog/trends-that-spell-a-bright-future-for-digital-advertising-in- india/

3. Everything said above pretty much sums up the fact that digital is the bigger future for marketers to engage consumers. For those chalking out online media advertising packages and other strategies, this should certainly help decide where your focus should be. Readers, please like and share this blog post. Source: http://www.mymediakart.com/blog/trends-that-spell-a-bright-future-for-digital-advertising-in- india/