1 / 26

2008 FRANKLIN COUNTY NATURE-BASED TOURISM VISITOR SURVEY

2008 FRANKLIN COUNTY NATURE-BASED TOURISM VISITOR SURVEY. Background: These data are the preliminary results of a survey of visitors to Franklin County, Maine, during August, September, and October, 2008. Bias:

nadda
Télécharger la présentation

2008 FRANKLIN COUNTY NATURE-BASED TOURISM VISITOR SURVEY

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 2008 FRANKLIN COUNTY NATURE-BASED TOURISM VISITOR SURVEY Background: These data are the preliminary results of a survey of visitors to Franklin County, Maine, during August, September, and October, 2008. Bias: There is an inherent bias in that the sample is comprised largely of visitors to nature-based tourism enterprises. A total of 19 businesses participated in the study by soliciting their customers to complete and on-line survey. Businesses comprised of: 2 locally-owned motels 2 retail outfitters 1 small grocery store (popular with AT thru-hikers) 1 sporting camp 1 campground 1 state park 2 B&Bs 9 guide services

  2. 2008 FRANKLIN COUNTY NATURE-BASED TOURISM VISITOR SURVEY Responses: We received 198 valid responses. Nearly half (47%) coming from Maine residents. There were no responses from international visitors. At this time we do not have the breakdown of responses per business.

  3. VISITOR OVERVIEW • WHERE DO THEY COME FROM? • 47% Live in Maine • 53% Do not live in Maine • Mostly from New England/Mid-Atlantic • 4% Own a summer/seasonal home (these are folks from away)

  4. VISITOR OVERVIEW • DEMOGRAPHICS • 79% Between 35 and 64 years old • 60% Have 4-year degrees and Master’s Degrees • 34% Earn between $60K and $90K • 33% Earn $100K or more

  5. SOME COMPARISONS

  6. SOME COMPARISONS

  7. SOME COMPARISONS • Trip Characteristics

  8. SOME COMPARISONS Was This Region Primary Destination 90 80 70 60 % Out of State 50 % In State 40 % Total 30 20 10 0 Yes No

  9. SOME COMPARISONS

  10. SOME COMPARISONS • Trip Planning

  11. SOME COMPARISONS • Trip Planning

  12. SOME COMPARISONS • Trip Planning • For Maine residents the most important factors in selecting this region as their destination were: • Clean natural resources (100%) • Close proximity (62%) • Prior experience (52%) • Low Cost (48%)

  13. SOME COMPARISONS • Trip Planning • For Maine residents the least important factors in selecting this region as their destination was: • ‘World Class Facilities and services (65%)

  14. SOME COMPARISONS • Trip Planning • For non-Maine residents the most important factors in selecting this as their destination were: • Clean natural resources (77%) • Interesting culture and heritage (56%) • Least important: • Close proximity (50%) • Prior experience (60%)

  15. Potential Tourism Experiences We asked visitors to rate the likelihood that they would participate in a variety of activities if offered as a tourism product. These activities included: • A guided ATV ride on the county’s many ATV trails. • This was also offered as a self-guided experience as well as a mountain bike ride. • A guided canoe/kayak trip down the Sandy River. • Also offered as self-guided. • A self-guided scenic driving tour. • Also offered as a road bicycling trip and a motorcycle trip • An interactive Wood Turning Museum celebrating the regions woods products heritage.

  16. Potential Tourism Experiences Percentage of all visitors who were ‘Definitley Interested’ in the following experiences: • ATV Trip • Guided 23% • Self 19% • On mtn. bike 35% • Canoe/kayak Sandy River • Guided 68% • Self 62%

  17. Potential Tourism Experiences • Scenic Drive • Car 81% • On road bicycle 43% • On motorcycle 10% • Wood Turning Museum • 62%

  18. Comparison to Statewide Visitor Data from 2006 Longwood Survey • This data largely supports the Statewide data with a few notable differences in Age and Income. However, one must take into consideration that our survey used a targeted sample of nature-based tourists.

  19. Comparison to Statewide Visitor Data from 2006 Longwood Survey • Age 2006 Statewide 2008 Franklin County

  20. Comparison to Statewide Visitor Data from 2006 Longwood Survey • Income 2006 Statewide 2008 Franklin County

  21. Comparison to Statewide Visitor Data from 2006 Longwood Survey • Education 2006 Statewide 2008 Franklin County

  22. Comparison to Statewide Visitor Data from 2006 Longwood Survey • Information Used to Plan Trip 2006 Statewide

  23. Comparison to Statewide Visitor Data from 2006 Longwood Survey • Information Used to Plan Trip 2006 Statewide

  24. Comparison to Statewide Visitor Data from 2006 Longwood Survey • Information Used to Plan Trip 2008 Franklin County

More Related