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Brad Van Dam, Caledonia Fred, Jordan Perrey , Sheree Gable, Trever Weatherly

Brad Van Dam, Caledonia Fred, Jordan Perrey , Sheree Gable, Trever Weatherly. PROJECT SHEDDING LIGHT. Each member of the Project Shedding Light team has been affected by Cancer in some way. Mission

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Brad Van Dam, Caledonia Fred, Jordan Perrey , Sheree Gable, Trever Weatherly

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  1. Brad Van Dam, Caledonia Fred, Jordan Perrey, Sheree Gable, Trever Weatherly

  2. PROJECTSHEDDING LIGHT Each member of the Project Shedding Light team has been affected by Cancer in some way. Mission To shed light on cancer research in BC and to give hope to those currently battling the disease by raising funds to support cancer research and cures.

  3. PROJECTSHEDDING LIGHT Personal Aspirations and Social Capital Charity Product Connectedness

  4. PROJECTSHEDDING LIGHT • LED Hope Light $7 • Hope Light kit includes: • 1 red LED light, 1 3V battery, 1 magnet, and 2 stickers. • Thank you note from PSL team and assembly instructional sheet included.

  5. Shed Some Light Night • October 1st Event • Creates a “buzz” to stimulate conversation and create awareness • Event adds value and gives purpose to the LED Hope Light • Gives another reason for people to purchase • Helps to build sense of anticipation and excitement • Count-down on Website and Facebook to event date

  6. PROJECTSHEDDING LIGHT Value Proposition Two types of customer: Corporate and End-User Corporate Customers: • Highly Visible Product • Very inexpensive per unit • Extremely Customizable End User: • Cool gadget • Contribution to a good cause

  7. PROJECTSHEDDING LIGHT Marketing Strategy Facebook Twitter Website Partnership with other cancer fundraising initiatives Personal Networking

  8. PROJECTSHEDDING LIGHT Industry Attractiveness • $3.97 Billion Industry (2008) • Similar products = $2 Million annually • 13% growth in mature companies Market Receptiveness • Embraced the Hope Light and mission • “Open Arms”

  9. PROJECTSHEDDING LIGHT Target Market Individuals: • Personal connection to the cause • Want to show support for a loved ones battle with cancer Corporate Customers: • Currently support cancer research • Want to publicize their support • Creative uses can compliment their brand

  10. PROJECTSHEDDING LIGHT Revenue Model • Direct Sales • Person to person networking • Person to business networking • Strategic partnerships with other cancer fundraising activities • Potential to sell wholesale

  11. PROJECTSHEDDING LIGHT

  12. PROJECTSHEDDING LIGHT Trademarks Project Shedding LightTM LED Hope LightTM Shed Some Light NightTM Possible LED Hope Light design patent.

  13. PROJECTSHEDDING LIGHT Sustainable Advantage Established Partnerships Unique Brand Customizable Product Intellectual Property

  14. PROJECTSHEDDING LIGHT Investment • Product Development • Promotional Packages • Outside Sales Force • Administrative Salaries • $40,000 • Equity Financing • 49% of business

  15. PROJECTSHEDDING LIGHT

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