How Will Cloud Services Benefit Mobile VAS? E. Jay Saunders, Turks & Caicos Islands 24 July 2012
EMAIL • SMS • MMS • INSTANT • MESSANGING • E-HEALTH • E-COMMERCE • E-BANKING • GAMES • RING BACK TUNES • VIDEO/MUSIC ON DEMAND • LOCATION BASED SERVICES • UNIVERSAL TRANSLATOR • DIGITAL ASSISTANTS/AI Examples of Mobile VAS
What Is Mobile VAS? “…a mobile value-added service is an additional service [outside of voice] for which subscribers pay extra.” The Future of Mobile Value-Added Services By TMCnet Special GuestJim Machi
Is Cloud Computing Relevant To Mobile VAS? According to CISCO: Global mobile data traffic grew by 133 percent in 2011 and it is estimated to grow by 110 percent in 2012. By the end of 2012, the number of mobile-connected devices will exceed the number of people on earth. By 2016, mobile handsets (smartphones and non-smartphones) will generate over 50% of the mobile data traffic. By 2016, mobile video will represent over 70% of the mobile data traffic. Cloud applications and services such as Netflix and YouTube allow mobile devices to overcome their inherent memory capacity and processing power limitations. By 2016, cloud applications will account for 71 percent of the totalmobile data traffic.
Is Cloud Computing Relevant To Mobile VAS? New Opportunities for Revenue Growth. Rapid Deployment Of New Services. Real Time Content Update. The ability to target multiple devices from one platform.
What Are The Opportunities In Cloud Based Mobile VAS? Streaming Video and Audio Storage Services Device Synchronization Remote Backup Location Based Services M-Health Universal Translation Digital Assistants
Technical Challenges Of Moving Mobile VAS To The Cloud. • Standard language and protocols. • Bandwidth cost & Bandwidth Availability. • Data protection security. • Availability and Reliability of cloud applications. • Application performance - Bandwidth latency.
Thank You. E. Jay Saunders, Turks & Caicos Islands 26 June 2012