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Broadcasting in Germany: Webcasting Trends and Legalities

Discover the landscape and challenges of webcasting in Germany. From population demographics to internet usage statistics, explore the market outlook and legal constraints affecting online broadcasting.

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Broadcasting in Germany: Webcasting Trends and Legalities

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  1. Webcasting in Germany Miriam A. Smith, Associate Professor San Francisco State University

  2. Germany • Population: 82,431,390 • #14 • Land Area: 357.021 square miles • Economy: $2.362 trillion • Per Capita: $28,700 • Median Age: 42.16 • Life Expectancy: 78.65

  3. TV: 373 broadcast stations • Radio: 787 FM, 51 AM • Internet hosts: 2,686,119 (2004) • Internet users: 39 million (2003) • .de -- 9,153,059 • 54.35 main telephone lines • 64.8 mobile phone lines

  4. Top German Web SitesSearch Engines, Portals, Community Networks • T-Online 34.2% • Google 34.1% • MSN 29.5% • Web.de 19.7% • Yahoo! 15.0% • freenet.de 13.8% • AOL 13.4%

  5. Sample Video Offerings • 3sat News & Talk • Bloomberg TV Business Talk • Deutscher Bundestag News • Euronews News • Tagesschau News • Viva TV Rock Music • ZDF News & Talk

  6. Existing Constraints • Broadband Penetration • Legal

  7. Webcasting Loves Broadband • Broadband penetration in Germany lower that one would expect. • 8.1% (Deutsche Bank) • 12% (Bitkom) • 33.3% -- ISDN • 8.0% -- DSL • 0.1% -- cable Internet

  8. 61% US • 9.3% UK • 8.1% Italy • 7.8% France

  9. Broadband Outlook • Slower than many • 2004, 2nd quarter -- 10 to 15% growth, other large European countries • Germany -- 1% • New ad campaign effective in increasing demand

  10. Good news . . . • Infrastructure good • 9 out of 10 phone connections are suited for DSL • Weak point -- usage and applications • ISDN very successful • Biggest Internet use is e-mail

  11. However, • Competition limited • Cable Internet -- almost non-existent • Must get broadband through phone line • Deutsche Telekom -- 90% of market

  12. Legal Matters • Recent shift in calculating artist performance royalties for Internet radio • Shift from a flat fee to a per usage fee • 300 Euros to 500 Euros per year • Plus a per track fee • 25 audio streams -- 15 songs per hour • 270 Euros per month

  13. Also must take technical measures to prevent recording

  14. Deutsche Welle: DW-World.de

  15. German

  16. English

  17. Arabic

  18. Russian

  19. Chinese

  20. Portuguese for Brazil

  21. Spanish

  22. Competition is StiffContent is Key!

  23. Market Leader -- ORF

  24. What Sets DW-World Apart? • audio and video on demand • German and international viewpoints • independence in selection of news stories • employees from 70 different nations • the only Amharic uncensored news service • multimedia German courses • the opportunity to foster international dialogue through interactivity

  25. DW-World Strategy • Market Research • Target Group • Find Your Niche

  26. The Rewards? • Not money • Viewer impact

  27. Successes • Journalistic awards • Increase in page impressions

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