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Moray firth radio

Moray firth radio. Rajar Q1 2013. THE POWER OF RADIO. High reach - Commercial radio reaches 65 % of adults in Scotland each week. More Scottish adults listen to a commercial radio station than the BBC

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Moray firth radio

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  1. Moray firth radio

    RajarQ1 2013
  2. THE POWER OF RADIO High reach- Commercial radio reaches 65% of adults in Scotland each week. More Scottish adults listen to a commercial radio station than the BBC Frequency medium- listeners will hear an average size campaign at least 4 times - double the frequency of a similar campaign on TV Low cost– Low capital cost and low production costs make radio a cost effective alternative Targeted – different audiences are available at different times of the day Closeness to Consumers– Radio is seen as a trusted friend by listeners, advertisers can “borrow” this trust Intrusiveness– because radio adverts arrive on air unannounced listeners are more likely to zone in Youth focused– according to TGI, the average age of the UK adult population is 46. The average Commercial Radio listener (all listeners) is only 45 (compared to 48yrs on average for BBC – all listeners) Source: RAJAR Q1 2013; RAB; TGI
  3. USING RADIO WITH OTHER MEDIA Radio and the Internet Almost 50% of adults listen to the radio when online each week and may be directed to a particular website on hearing an advert on the radio at the time of surfing Combining radio and online significantly enhances response 57% of the adults asked claim to have checked things on the internet after just hearing about them on the radio, with 59% claiming to use the internet to search to find more details. This isn’t just restricted to editorial mentions – 39% claimed that advertising has prompted them to search for something on the internet.
  4. UHI School Challenge Mystery Voices MFR Awards Murray the MFR Moose MFR Media Trust MFR Cash For Kids
  5. MFR STATION INFORMATION Core Target Audience:25-44 year olds. Station Format:Our personalities are as varied as the area we broadcast to and reflect our universal audience. Many have grown up with MFR. We are involved in anything significant, and a whole lot more that goes on in the north of Scotland. From our schools challenge, Loch Ness Marathon to the Belladrum festival. We work tirelessly, with Police, NHS and our local authorities, we are at the heart of our communities in the Highlands, Moray and Aberdeenshire by providing local news, community information along with personality radio in a bright, fun, interactive style and providing a good solid platform for local businesses to buy affordable advertising that reaches 111,000 ears every week.
  6. WEEKDAY LINE-UP Ginno & Nicky Marr at Breakfast 6am-10am Tich McCooey on Mid-Morning 10am-2pm Jodie McCluskey on Drive Time 2pm-6pm Ken Kelman evenings 6pm-10pm Late Night with Gina McKie 10pm-1am
  7. THE TRANSMISSION AREA ADULT POPULATION235,000 MEN116,000 WOMEN120,000 CHILDREN (10-14)17,000 *Sony Radio Academy Station of the Year 2010 (up to 300,000)
  8. MORAY FIRTH RADIO Draws listeners from the biggest local radio area in the UK, equivalent in size to Belgium Covering The Highlands, Moray and Aberdeenshire Weekly Reach – 111,000 adults (47%) 4 Week Reach -153,000 adults (65%) Source: RajarQ1 2013 Based on the MFR TSA
  9. OUR AUDIENCE Source: RAJAR/IPSOS RSL. (Q1 2013) 12 Month Period ending 16th December 2013
  10. COMPETITORS RANKING BY WEEKLY REACH Source: RAJAR/IPSOS RSL. (Q1 2013) 12 Month Period ending 31st March 2013
  11. % REACH OF RADIO STATIONS IN MFR AREA WEEKLY REACH Source: RAJAR/IPSOS RSL. (Q1 2013) 12 Month Period ending 31st March 2013
  12. PRESS COMPETITORSPRESS CIRCULATION FIGURESMFR TSA Source: RAJAR/IPSOS RSL. (Q1 2013) 12 Month Period ending 31st March 2013 Source Press: JICREG 01/05/13 (based on circulation MFR TSA)
  13. MFR WEBSITE 50,106page views in April 13,167visitors to website in April source: Bauer Dashboard 2013
  14. WHOEVER YOUR TARGET AUDIENCE… Moray Firth Radio can reach them 111,000 adults in the area tune in every week A four week campaign on MFR reaches 6 out of 10 adults in the area MFR reaches 58% of 25-44 year olds in the area each week 52% of 45-54 year olds tune in each week, and 70% across 4 weeks Every week, 50,000 ABC1’s tune in to MFR for total of 427hours. 70,000 tune-in over the course of a month. Source: RAJAR (Q1 2013) 12 months period ending 31st March 2013, Base MFR TSA
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