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Maximizing Your E-Commerce Success: Integrated Strategies for Marketing and Sales

Join Sam Foster in this comprehensive presentation on effectively marketing your integrated e-commerce site. Discover essential topics including content management systems, Amazon and eBay integration, shopping networks, third-party payment integration, email marketing, and mobile marketing. Learn how to enhance your customer engagement and streamline operations through WYSIWYG tools, fulfillment strategies, and the latest marketing techniques. Gain insights into the international e-commerce landscape and drive sales growth while ensuring a seamless customer experience.

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Maximizing Your E-Commerce Success: Integrated Strategies for Marketing and Sales

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Presentation Transcript

  1. Welcome! Marketing Your Integrated E-Commerce Site Presenter: Sam Foster

  2. Marketing Your Integrated E-Commerce Site Major Topics To Be Covered In This Presentation • Content Management System • Amazon and eBay Integration • Shopping Networks • 3rd Party Payment Integration • Email Marketing • Mobile Marketing

  3. Content Management System Content Management System

  4. Content Management System Content Management System • Manage Your Conent with Wizi-Wig Tools • Update Homepage and Other Banners • Control Brand Pages • Company Logos, Banners, and Other Images • Manage Content on Static Pages

  5. Amazon and eBay Integration Amazon and eBay Integration

  6. Amazon and eBay Integration Amazon and eBay Integration • CelerantAmazon Integration • Fulfillment by Amazon • Celerant eBay Integration with BlackThorne • Amazon and eBay International Platforms

  7. Amazon and eBay Integration Celerant Amazon Integration • Amazon Web Services • Create Listings on Amazon Directly from Celerant • Live Price and Inventory Update • Order Import Every Hour • Mark Order Shipped at Time of Fulfillment • Huge Revenue Potential

  8. Amazon and eBay Integration Fulfillment by Amazon • Let Amazon Store Your Inventory and Fulfill Your Orders • Proven to Increase Amazon Sales • Increase Feedback and Seller Rating • Integrate and Access Customer Addresses • Offer Free 2-day Shipping and Free Returns with UPS

  9. Amazon and eBay Integration Celerant eBay Integration with BlackThorne • Feed Product Directly Into Blackthorne • Include All Product Information • Categorize Products for eBay and eBay Store • Customize Ad Template • Create Shipping Rules • Dynamic Fulfillment Process • Manage Feedback and Messages • Only $29.99 per Month for Blackthorne!

  10. Amazon and eBay Integration Amazon and eBay International Platforms • Enable International Orders for Amazon, eBay, and FBA • Post Products on Amazon CA, UK, FR, AU, and more • Take Advantage of Fulfillment by Amazon UK and CA • eBay is World’s Largest Marketplace • eBay has Platforms for Most Countries • Utilize eBay’s Sophisticated Shipping Logic

  11. Shopping Networks Shopping Networks

  12. Shopping Networks Shopping Networks • Shopping Networks = 13% of Online Sales • Google Shopping Dominates 55% of Market Share • PPC Ads Offer Dozens of Channels • Celerant Integration with Single Feed and Google Shopping

  13. 3rd Party Payment Integration 3rd Party Payment Integration

  14. 3rd Party Payment Integration 3rd Party Payment Integration • PayPal – The Safe Way to Pay • Google Checkout • Amazon Checkout • International Checkout • Celerant Integration

  15. 3rd Party Payment Integration PayPal – The Safe Way to Pay • Over 350 Million Users • Over 45% of Shoppers Prefer PayPal • Essential for E-Commerce Business • Proven to Increase Conversion Rate

  16. 3rd Party Payment Integration Google Checkout • Over 50 Million Users • Huge International Presence • Google Checkout Reviews

  17. 3rd Party Payment Integration Amazon Checkout • Fastest Growing Payment Method • Redeem Amazon Gift Cards • Use Stored Credit Cards on Amazon and Shipping Information

  18. 3rd Party Payment Integration International Checkout • Lower Shipping Rates • Fraud Protection • Package Protection Celerant is Integrated with All of These Payment Options

  19. Email Marketing Email Marketing

  20. Email Marketing Email Marketing • Utilize Newsletter Service • Gather Email Addresses • Export Emails from Celerant • Blast Out Specials to Customer Data Base • Track and Analyze e-Blast Campaign • Send Out Follow Up Emails

  21. Mobile Marketing Mobile Marketing

  22. Mobile Marketing Mobile Marketing • Celerant Mobile Platform • iPhone, Android, and BlackBerry Friendly • Tablet Friendly • Text Marketing • Mobile vs E-commerce Marketing What’s the Difference?

  23. Thanks For Attending!

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