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Marketing Management

This book by Dawn Iacobucci provides a comprehensive guide to mastering marketing strategies to achieve business success. From understanding consumer behavior to implementing innovative campaigns, it covers all aspects of marketing management. With real-world examples and practical insights, it equips readers with the knowledge and tools needed to excel in the competitive market landscape. Whether you are a marketing professional or a student aspiring to enter this field, this book offers valuable perspectives and strategies to navigate through the evolving marketing landscape effectively.

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Marketing Management

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    1. Marketing Management Dawn Iacobucci

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