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International Marketing

International Marketing. Hungary. Susan Revfy Maarten Hoyberghs Laurent Lenaerts Carl François. Product choise / mission statement Segmentation Positioning SWOT Brand identity Social Media Media planning Advertisement. Structure. Typical Hungarian product High quality

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International Marketing

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  1. International Marketing Hungary Susan Revfy Maarten Hoyberghs Laurent Lenaerts Carl François

  2. Product choise / mission statement • Segmentation • Positioning • SWOT • Brand identity • Social Media • Media planning • Advertisement Structure

  3. Typical Hungarian product • High quality • Good price range • Wide variety • Rankings Product Choice

  4. Region: Tokaj-Hegyalja • Sweet wines • Made from grapes affected by noble rot • Tokajmentionned in national anthem of Hungary Product: TokajiAszu

  5. Give the consumers a cosy wine experience by tasting Tokaji-aszu ! Mission Statement

  6. On a regular base • Stable jobs / retirement • Payable product • Try something new • Middle class = main focus • Introduce in: • Restaurants • Specialized stores • Local supermarkets Segmentation

  7. Middle-class • Upper-class • Rankings Positioning

  8. Strengths • Weaknesses • Opportunities • Threaths SWOT-analysis

  9. World-famous • National anthem • Tokay • Elegant • Quality Brand identity

  10. Website • TV-commercial • Facebook • LinkedIn • YouTube Social Media

  11. Beginning of December • Joining with family and friends • Good advertising Mediaplanning

  12. http://www.youtube.com/watch?v=Nno4eu7rFtA • It’s not a wine you should spoil. Just enjoy it with your friends! Adversting

  13. Thank you for your attention! Susan Revfy Maarten Hoyberghs Laurent Lenaerts Carl François

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