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Boasting 5 billion users, which amounts to about 60% of the global population, social media has become an indispensable part of our daily lives. There is nothing social media canu2019t do, from providing a great platform for interactions to being at the front of marketing, social media has the centre of the world. From business to common people, social media can be leveraged to find new products, connect to new people, and share your opinions. In this presentation, we have highlighted the 5 most famous social media platforms and what they can do for your business. <br>
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TOP 5 SOCIAL MEDIA PLATFORMS & SITES • TikTok • Instagram • WhatsApp • Youtube • Facebook
LAUNCH YEAR • Founded in February 2005 • Founded in October 2010 • Founded in February 2004 • Founded in February 2009 • Founded in September 2016
MONTHLY ACTIVE USERS • 2.5 Billion • 2 Billion • 3.07 Billion • 1.6 Billion • 2 Billion
Short-form Videos, Personalize Content Feed Messaging, Voice/Video Calls, End-to-End Encryption Photos, Videos, Stories, Reels, Shopping Video Sharing, Live Streaming, YouTube Ads Personal Profile, Group Pages, Marketplace • KEY FACTORS
PRIMARY DEMOGRAPHIC • Global audience, age 25-44 • Global audience, age 18-19 • Global Popular in LATAM, India • Young Users, aged 18-34 • Gen Z, age 10-29
Facebook YouTube WhatsApp Instagram TikTok • SOCIAL MEDIA PLATFORMS COMPARISON • Instagram ranks fourth with nearly 2 billion users, evolving from a photo-sharing app to a hub for influencers and businesses. Features like stories, reels, and shopping make it especially popular among the younger generation. • With 2.5 billion users, YouTube is the second most popular platform. Launched in 2005 by Google, it serves as an entertainment, educational, and marketing tool. Features like reverse video search aid content discovery, and 81% of U.S. adults use it for brand promotion. • WhatsApp ranks third among social media apps, with over 2 billion users—a 34% increase since 2021. Acquired by Meta in 2014, it offers secure messaging, voice and video calls, and media sharing. With end-to-end encryption, WhatsApp ensures 100 billion messages are sent securely every day. • TikTok, launched in 2016 by ByteDance, revolutionized short-form video content, reaching 1.6 billion users. Ranking fifth among social media apps, it delivers personalized content and is especially popular among young users, with 62% of U.S. users aged 10-29. • With 3.07 billion users, Facebook remains the top social platform. Originally a college network, it evolved into a business hub with features like news feeds, pages, and groups. Today, 69% of U.S. adults use it, and over 90% of businesses have a presence.
CONCLUSION Social media platforms can be great for entertainment, and income and a reliable platform to spread brand awareness and do promotions. Picking a platform that fits your business goals and getting to know more about the platforms in a better way can help you make informed decisions and invest time in the right place. These top 5 social media platforms will help you get the necessary reach and engagement to thrive in this digital world no matter who you are.
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