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2014 Fall Co-Ops

2014 Fall Co-Ops. Promoting Ohio’s Autumn Wonder. TourismOhio Expands 2014 Media Campaign. Too Much Fun for Just One Day launches earlier than ever Campaign extended through July (and now fall 2014) Double the media buys Building on Momentum ROI 15:1. Too Much Fun For Just One Day.

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2014 Fall Co-Ops

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  1. 2014 Fall Co-Ops Promoting Ohio’s Autumn Wonder

  2. TourismOhio Expands 2014 Media Campaign • Too Much Fun for Just One Day launches earlier than ever • Campaign extended through July (and now fall 2014) • Double the media buys • Building on Momentum • ROI 15:1

  3. Too Much Fun For Just One Day

  4. TV spots • Look for the ad during popular shows like the Big Bang Theory, Modern Family, American Idol, the Billboard Music Awards, Revenge, Good Morning America, and during local news. • Charleston/Huntington • Erie • Indianapolis • Lansing • Louisville • Pittsburgh • Cincinnati • Cleveland • Columbus • Dayton • Toledo • Youngstown • Detroit

  5. Radio Spots • Charleston • Detroit • Erie • Huntington • Indianapolis • Lansing • Louisville • Pittsburgh • Cincinnati • Cleveland • Columbus • Dayton • Toledo • Youngstown

  6. Print and Digital Ads • Print ads -- Reader’s Digest, Family Fun, Country Living, Midwest Living, AAA’s Home and Away, Crossings, and inserts in local papers on May 11, 2014. • Digital ads --- begin in May in Ohio, Michigan, Indiana, Pennsylvania, Kentucky, West Virginia, Chicago, and Southern Canada.

  7. 2014 DiscoverOhio Mobile Tour • Begins May 10-11 • Art Birmingham (Birmingham, MI) • Runs through August 10 • Northwest Ohio Riboff (Toledo, OH)

  8. Ohio Visitors • More than 188 million visits to Ohio in 2012 • More than 38 million visitors stayed overnight in Ohio in 2012 • On average, overnight visitors outspend day travelers by 3 to 1 • Daytrip visitors -- estimated $108 per person • Overnight visitors -- estimated $321 per person

  9. Fall Co-Op • First time for Fall Co-Op! • Empty nesters have the means and time to travel during fall • Young Professionals who have no children are ready to get out and hike, camp, etc.

  10. 2014 TourismOhio • Fall Media • Co-op Opportunities

  11. Radio • Page 11 Contact: Justin Hage, 614-888-7771, jhage@ronfoth.com

  12. E-blasts • Page 11 • Travel Spike e-blast emailed to 312,000 opt-in subscribers. • Sent October 1 and October 9 • Geo-targeted • 5 Co-op partners per e-mail • $450 per e-mail Contact: Justin Hage, 614-888-7771, jhage@ronfoth.com

  13. Print Circulation: 150,000 • Page 10 Full Page $4,800 1/2 Page $2,800 1/3 Page $1,900 1/4 Page $1,400 Contact: RenuSaggar, 519-969-7646, renu_crossings@hotmail.com

  14. Print Circulation: 15,626 • Page 10 Full Page $4,300 1/2 Page $2,630 1/4 Page$1,315 1/6 Page $ 877 Contact: Jim Holthaus, 859-273-6464, jimh@grouptour.com

  15. Print • Page 10 Market CirculationFull Page ½ Page ¼ Page Cincinnati 37,510 $6844 $3500 $1800 Cleveland 26,380 $5925 $3000 $1600 Columbus 29,020 $5925 $3000 $1600 Pittsburgh 27,690 $5925 $3000 $1600 Contact: Adam Ross, 513-429-4233, adam.ross@mni.com

  16. Print • Page 10 Market CirculationFull Page ½ Page ¼ Page Cleveland 33,190 $3,180 $1,600 $850 Columbus 29,910 $3,180 $1,600 $850 Pittsburgh 41,760 $7,200 $3,700 $1,900 Contact: Adam Ross, 513-429-4233, adam.ross@mni.com

  17. Mobile Tour - Tchotchkes Notebooks Cinch Sacks Books Luggage Tags Mouse Pads Temporary Tattoos Lip Balm Hats Slap Bracelets Tickets Passes Foam Animals First Aid Kits Key Chains Frisbees Sunglasses Beach Balls Jump Drives Contact: Joe Mullins, 614-888-7771, jmullins@ronfoth.com Contact: Ron Foth Advertising, 8100 N. High St., Columbus, OH 43235

  18. Questions?

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