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“MAGNE’s Customer Connect Program”

“MAGNE’s Customer Connect Program”. - Creating Bridges to Reach your Customers. Customer Connect Program @ Before. HOW DO I REMAIN IN MY CUSTOMERS “MINDSPACE. HIS ASSORTMENT IS SO BORING …. WHO IS MY LOYAL CUSTOMER. WHY IS MY CUSTOMER NOT COMING BACK?. WHERE ARE MY GOODIES.

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“MAGNE’s Customer Connect Program”

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  1. “MAGNE’s Customer Connect Program” - Creating Bridges to Reach your Customers

  2. Customer Connect Program @ Before HOW DO I REMAIN IN MY CUSTOMERS “MINDSPACE HIS ASSORTMENT IS SO BORING …. WHO IS MY LOYAL CUSTOMER WHY IS MY CUSTOMER NOT COMING BACK? WHERE ARE MY GOODIES THIS RETAILER DOESN’T CARE…. WHAT DOES MY CUSTOMER LIKE/ DISLIKE WHERE ARE MY GOODIES DOES MY ITEM X APPEAL MORE TO A YOUNG CUSTOMER? Customer Retailer

  3. Customer Connect Program @ After Retailer Customer Customer Connect Program: Bridging the Gap

  4. Customer Connect Program @ Why • Bridges the gap between the Brand and Customers , helps • Increases Brand Recall • Helps to massage customers regularly so that they ask” What Next? “Or “When do you come next?” • Helps identify Market Trends • Customer Analysis– • For Example Customer Segmentation & Usage Analysis • Customer Feedback. • Customer Service. Customer connect program does not only act as input to marketing strategy ,it is a part of the marketing Strategy

  5. Customer Connect Program @ What MARKET TRENDS MARKET EFFICACYTARGETED PARAMETERS CUSTOMER SERVCE BRAND RECALL CUSTOMER ANALYSIS CUSTOMER SEGMENTATION & USAGE ANALYSIS COMMUNICATION FRAMEWORK DESIGN & IMPLEMENTATION OF ONLINE MR MULTI CHANNEL CUSTOMER SUPPORT HELPDESK CUSTOMER MODEL DESIGN DESIGNING OF COMMUNICATION TEMPLATE DESIGNING INTERFACES FOR MULTI CHANNEL CUSTOMER DATA CAPTURE CUSTOMER RELATIONSHIP MANAGEMENT CUSTOMER APPLICATIONS CUSTOMER LOYALTYPROGRAM HELPDESK STORE WALK-INS SOCIAL MEDIA WEBSITE

  6. Customer Connect Program @ What Ongoing activities

  7. Customer Connect Program - Customer Data Management Zoho CRM

  8. Customer Connect Program - Marketing Activities Planning and Managing Marketing Events MAGNE Creating the Personal Touch

  9. Customer Connect Program - Analytics • Tracking Return on Investment on various marketing activities.(A cost benefit analysis) • Co- creation of Innovation ( Understanding Market trends and needs and looking for “Innovative “ Solutions.) • This platform can also be used to test Product / Service Ideas • Customer Analytics – Creating a dashboard to get a BEV (Birds Eye View) of customer data and other parameters – their likes, dislikes, fastest moving style etc • Providing inputs to review and refine business Strategies

  10. Customer Connect Program -What Retailer See’s – Data Collection Templates(Sample) Online Web Form

  11. Customer Connect Program -What Retailer See’s – Weekly Reports (Snapshots)

  12. Customer Connect Program -What Retailer See’s – Implementation of CLP (1) Hello Mr.Tom Hanks? How are you? I am good . Thank you. Its so nice of you to remember my name We have been waiting for you . You last came in over a month ago. I have been traveling a lot. Couldn’t wait to come back to my favorite store Achieve Customer Delight- Customer Loyalty Program

  13. Customer Connect Program -What Retailer See’s – Implementation of CLP (2)

  14. Customer Connect Program -What Retailer See’s – The Dashboard

  15. Our Team

  16. Our Success Story • Brand’s Need:To understand customer profile better to enable the brand sponsor to add the “personal touch” and improve shopping experience. • MAGNE’s Solution:

  17. Contacts MAGNE Consulting Pvt. Ltd www.magneconsulting.com www.facebook.com/magneconsulting reachus@magneconsulting.com Ph:+913324432101

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