Presentation Transcript

1. Prospects for Smart TV Development 2012. 5. 15 Sang-ilParkPh.D. Next Generation Broadcasting PM Korea Communications Commission
2. Table of Contents Introduction of Smart TV Era Ⅰ Status of Smart TV Ⅱ Prospects of Smart TV Ⅲ Future Development Strategy Ⅳ
3. Introduction of Smart TV Era I <Legacy Media> print media such as new papers & magazines - space limitation contents are updated everyday or periodically impossible to offer customized contents advertisement fees are the main revenue source The radio could only be listened at certain air time -time limitation the latest information can be applied at the moment impossible to offer customized contents -one way communication completely relied on advertisement fees TV – time limitation advertisement fees are the most important revenue source various revenue sources through membership fee and E-commerce
4. Introduction of Smart TV Era I <Media Progress> Smart TV Era (2010’s ~ Future) Internet Era (mid-1990’s ~2000’s) PC Communication Era (1980’s ~ mid-1990’s ) one dimensional production & distribution of media contents Eco-System generation of contents consumption Press Vs. portal online media the press & multi media enterprises start supplying contents to portal sites the conflict arises between the press & portals, the press-oriented community is built unhindered access to contents consumption; no limitation of time/space customized contents market early internet age, the appearance of the .com press start recognizing digital contents and creating its market
5. Introduction of Smart TV Era I < Megatrend of TV Evolution> Internet Connections and Open Convergent Services Broadcasting Services 3D/UHD Broadcasting (4th) Black/White (1st) Color (2nd) Digital (3rd) Hologram Broadcasting (5th ) Convergent Services OpenConvergent Services IPTV InternetTV Connected TV Smart TV Broadcasting: New broadcasting environments such as data broadcasting and customized broadcasting are provided, based on the high quality video. Communication: New environments of combined wired-wireless services and network access are made, based on the ultrahigh speed network Contents / service application environments are created based on enhanced HW & open SW platform
6. Introduction of Smart TV Era I < Smart TV> High-quality video consumption media is the key Smart Phones Tablets Smart TVs “Digital Data” “Published Media” “High-QualityVideos”
7. Introduction of Smart TV Era I < Transformation of TV> evolving from a dumb box to a Smart & Genius TV
8. Status of Smart TV II Smart TV Vs. IPTV * Markets&Markets Analysis(2012.1)
9. Status of Smart TV II Smart TV Vs. Internet (connected) TV The internet-connect TV plays as the computer monitor – watch the TV through the internet network and be able to search web. Internet TV TV that combines broadcasting & the internet (communication). The basic functions of TV as to watch broadcasting and the computer as the access to the internet are combined. Common Points Smart TV TV that allows its user to search and enjoy contents, not only the ones from the broadcasters but also various ones from the internet, without any time or space limitations
10. Status of Smart TV II <Concept and Definition> Building the CPNT relatedbiz. ecosystem contents/service, SW platform are significant Service spreads based on its openness, common use, and participation Establishment of New eco-system touch screen voice recognition motion recognition eye tracking - thought recognition customized functions more interesting, fun, & useful functions Improvement in Function Innovation in Interface Smart Empowerment of Intelligence inference prediction automaticity, autonomy, perception of situation
11. Status of Smart TV II <Smart TV competition through crossover> Internet Contents Server Broadcasting Contents Server TV App Store IPTV Contents Server C Contents/ Service TV Portal Broadcasters Internet Portal P N Mobile Network Broadcasting Network Best-effort Network Premium IP Network +α information security Network SW Platform T Terminal Smart TV Smart Mobile Terminals Herb of Digital Devices
12. Status of Smart TV II <Service> (LG) motion recognition games/ web search by voice recognition remote control (MS) X-Box: functions controlled by the voice recognition. motion recognition + augmented reality contents (Haier) Brain Wave TV
13. Status of Smart TV II
14. Status of Smart TV II Smart Interaction Demo @2012 CES
15. Status of Smart TV II < Market> Smart TV released in Jan. 2011 contents market app. - LG Apps user-oriented UI - smart board (simple screen display) - magic motion remote – control (motion recognition) Web Search function App Service low-priced products - 24’’ ($599) - 46’’ ($1,399) contents market app. - Samsung Apps via “All Share”, view all contents from PC & smart phones 2 million sales record in June, 2011 streaming service of movies & TV programs with charge Contents sharing with iPad, iPod, and iPhones via Airplay 1 million sales record in Dec. 2010 Smart TV Various STB products including all-in-one TV Source: KCC (‘11.9.)
16. Prospects of Smart TV III <New Services> digitalized media contents demonstrated by various platforms and devices, the One-source Multi-use diversifies revenue sources Internet / Smart Phone Newspaper Broadcasting Tablet PC Drama Movie One-Source Multi-Use Smart TV Music Sports PMP / Navigation / DMB Audio Book Animation
17. Prospects of Smart TV III <New Services> connection with home appliances
18. Prospects of Smart TV III <New Services> SW Platform TV Design/ Resolution 3D UI/UX Elements of Smart TV Market Competition Price Contents
19. Prospects of Smart TV III <New Services> UI (User Interface): Intuitive & Easy-to-use Smart Remocon Qwerty Keypad Magic(stick) Remocon BrainWave detection Eye Tracking Speech Recognition Gesture Recognition Multi-modal Interface
20. Prospects of Smart TV III Smart TV market is to continue its rapid growth by establishing various & innovative services - (Globally) averaging 38% of growth a year, 100 million TVs sold by 2013, 33.3% market share (cumulative sales of 280 million units) - (Domestically) averaging 30 % of growth a year, 1.31 million TVs sold by 2013, 50% of market share (cumulative sales of 2.94 million units) (million) The Growth of the Global Smart TV Markets The Growth of the Domestic Smart TV Market 1.31 (million) 0.80 0.54 0.29 Source: KT Digieco 2010 * Source: Source: KT (‘11.9.)
21. Future Development Strategy IV Only broad-casters are able to broadcast Anyone having a platform to secure and distribute contents can broadcast : : Many enterprises challenge to enter the broadcasting service market Rapid change in broad-casting advertising market Changes in broadcasting environment
22. Future Development Strategy IV Next-Generation Broadcasting Leader Leading Future Broadcasting Media Securing Global Leadership UI/UX for common use Various Contents Consumption culture Realistic / Sensitive TV establish and provide the consumption ecosystem of personalized media maintain the dominant position in the market of broadcasting technology and its competi- tiveness based on our dominated DTV manufacturing market (3DTV/UHDTV/Sensitive TV, etc.) Broadcasting service for families to enjoy Optimized and customized UI/UX for users Digital Broadcasting @ Open platform Broadcasting and Telecommunication Convergence On the basis of
23. Thank You!