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napx media Digital Marketing - google

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we'll focus on the most common types below.

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napx media Digital Marketing - google

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  1. Module 1 : SEO Search Engine Optimization • On-Page Optimization • Keyword Research • Sitmap, Robots …etc • Off-Page Optimization • Directory Submission • Article / Press Submission • ORM Online Reputation Management • Google Webmaster Tools

  2. Module 2 : Social Media Marketing • Facebook Marketing • Facebook Analytics • Mobile App Marketing • Linkedin Advertisements • Twitter Marketing, Ads..etc. • YouTube Adv, Mktg, Campaigns • YouTube Analytics • Google Plus • Pinterest • SlideShare • Periscope

  3. Module 3 : Google ADWORDS • PPC Training • Setup PPC Campaign • Search Network • Display Network Campaign • What is Keyword research ? • Create effective AD Groups • What is imp of Landing page • What is Bidding • Merchandising Products • Video Promotions • Mobile Marketing • Importance of Quality Score • Campaign Performance report • Google Certification Exam Guidance

  4. Module 4 : Advanced Ad words MCC • MCC (My Client Centre), LINKING EXISTING ADWORDS WITH MCC : MERCHANT CLIENT CENTRE, CAMPAIGN PERFORMANCE REPORTS. Large advertisers with more than one Ad Words account, Third parties such as: Agencies, Search engine marketers (SEMs), Automated bid managers (ABMs) HOW TO CREATE A MANAGER ACCOUNT, HOW TO LINK & UNLINK TO AN ADWORDS ACCOUNT OR MANAGER ACCOUNT. Inviting users to your account, Managing account access levels, Managing your account structure, Creating an optional login Ad Words account.

  5. Module 5 : Remarketing/Conversion • REMARKETING & Conversions with Adv. GOOGLE ADWORDS • Standard remarketing: Show ads to your past visitors, • Display Network websites and use Display Network apps. • Dynamic remarketing: Boost your results with DYNAMIC • REMARKETING, Remarketing for mobile apps, Remarketing lists for search ads, Video Remarketing. • HOW CONVERSION TRACKING works Website actions: Purchases, sign-ups, and other actions that customers, complete on your website. Phone calls: Calls directly from your ads, App installs and in-app actions .. etc.

  6. Module 6 : Google Analytics • Web Analytics • Reports & Interface • Auto Emailing Report • Advertising Analytics • Webmaster Tools Analytics • Conversion Tracking • Goals • Calculating ROI • Custom Reporting

  7. Module 8 : Google Ad Sense • Google Ad Sense – Monetization Google Ad Sense Why is the internet biggest source of information? Do you think that people just publish a blog or provide piece of information for nothing? A platform by Google through WHICH YOU CAN EARN MONEY BY PLACING ADS ON YOUR BLOG/WEBSITE. LEARN TO MAKE MONEY VIA ADS with GOOGLE ADSENSE

  8. Module 7 : Affiliate Marketing • Get paid for Leads • Bring Potential customers • Google Ad sense • Being Flipkart, Amazon affiliates • Setting up Monetization • Adding Affiliate to your website/blog • Make money online

  9. Module 9 : Email Marketing • EMAIL MARKETING Electronic marketing is directly marketing a commercial message to a group of people using email. Create Attractive & Creative Newsletters with Various Themes. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

  10. Module 10 : Mobile Marketing • MOBILE MARKETING industry is booming. Specific, Measurable, Achievable, Realistic and Timely. PPC is largely results driven, making clear goal setting and documentation mission critical. Ad words mobile marketing and PPC strategy must align with your greater business goals. A few examples of PPC goals are increasing clicks to your website, improving click conversions. Marketing on Mobile apps is a very important marketing tool that you are taught. You learn to market on android as well as IOS platform .

  11. Module 11 : ORM Online Reputation Management • ORM – stands for ONLINE REPUTATION MANAGEMENT : ORM basically influences the reputation of an individual’s or business’s. The advancement of internet and social media use, along with reputation management companies, have made it primarily an issue of search results. You learn how to remove and over lap the negative complaints or using SEO tactics to influence results and much more

  12. Module 12 : Google WEBMASTER Tools • Web Analytics • Reports & Interface • Auto Emailing Report • Advertising Analytics • Webmaster Tools Analytics • Conversion Tracking • Goals • Calculating ROI • Custom Reporting

  13. Module 13 : Digital Marketing Strategies • How to Start a Digital Marketing Agency • Where do I get my clients from, places and areas to look for ? • Approach and Strategies to Convert your prospective clients • How to Pitch to your clients, prove Digital Marketing is superior • Target Oriented Marketing – Impress with AnalyticsBusiness Extensions with Upsell & Selling multiple products

  14. Module 14 : Content Marketing Info graphic • CONTENT MARKETING with INFOGRAPHCIS: Info graphics are a visually compelling communication medium that done well can communicate complex data ! Why Info graphics for your Content Marketing Strategy ? Cause most of the Info graphics tend to get viral and help in search engine ranking . An Info graphic that is linked and compelling by its nature will drive traffic to your website and blog as people “share” & “click”.

  15. Module 15 : Hashtag Viral Marketing • How to Use Hashtags for Your Business • Find Hashtags Related to the Main Keyword • Research Trending Hashtags • Hashtags on Facebook & Twitter to generate traffic • Track Your Hashtag Impact • Tools to Detect Hashtag strength • Track your Hashtag Impact

  16. Module 16 : List building Techniques • How To Design Your Squeeze Page For Maximum Conversions • Split Testing Your Squeeze Pages • Setting Up Your Broadcast Schedule • Launching Your List Building Campaign

  17. Module 17 : Creating a BLOG • Steps to Blog Marketing Success • Create your Blog – Focus on your Business Details • Customize your Blog – Be professional • Create the about page – So people may trust you • Posting – Getting the word out. Marketing tools – Using them

  18. Module 18. AFFILIATE Marketing • Affiliate marketing is the process of earning a commission by Promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the Profit for each sale that you make. Affiliate Marketing has just Started in India contrarily to what it is in US. Earning opportunity In affiliate marketing is unlimited. At Napx Educate you will learn How to Earn commission from Amazon, Flipkart, Jabong..etc.

  19. Module 19 : Whatsapp Digital Marketing • Whatsapp Marketing for Business • Communicate better using texts, images, audio and video • Increase audience engagement • Reinforce credibility by providing immediate customer support • Build long-term-relationships & create loyal brand advocates • Evoke prompt customer response by proper CTA utilization

  20. Module 20 : Live Streaming • Learn to use Live Streaming for Online Branding • Configuring Broadcast settings • Different types of Broadcast • Create a Scope • Promote & Interact with your Viewers

  21. Module 21 : Lead Generation Business • Converting Leads online & targeting them into Paying Customers by creating Specific Landing pages, High Converting pages • How To Create Your ‘Bribe’ Offer • How To Create A High Converting Landing Page • Joining Give Away Events Adding Your Offer To Other People’s Thank You Page • Ad Swaps – from third party sites

  22. Module 22. FREELANCING Techniques • Freelancing Basics • Freelancing Websites • Best Practices for Freelancing • Applying for Online Jobs • Forums Accepting Payments online

  23. Module 23. Design Graphics • Graphics effectively communicate • Visual Presentations • Learn to Create Graphics for clients

  24. Module 24. Landing Page Techniques • Acquiring Stunning Landing Pages • WordPress Themes • CTA Placement & Optimization.etc.

  25. Module 25 : Top 5 Marketing Tools • TOOL Learn SOCIAL MEDIA MANAGEMENT SYSTEM • TOOL LEARN an Image Editing Program • TOOL Create Professional looking Visiting Card, Gift Coupons.etc. • TOOL Make beautiful and professional World class Videos • TOOL Learn to Create Quotes & Attract Customers *Bonus Training are of Limited validity as per institute discretion

  26. Module 26 : Web Designing Diploma • Web Programming : HTML • Structure of an HTML document • Basic tags and Attributes • Body, Text, IMAGE attributes • Ordered/Unordered lists • Tables : Cells: Spanning ,Padding. • Forms: Create List Box, Radio Buttons

  27. Module 27 : Web Graphics: Coreldraw • Retouch, Manipulate and Enhance Designs/ Logos, Image Editing, Resolution, Correction, Saturation, Tool Box, Navigator, Info, Option, Swatches, Brushes, Layers: Adding, Merge, Duplicating, Rotate Filters: Built-in Effects Blur, Twirl, Stain, Emboss, Spotlight, Fire, Embossed…etc. Retouching, Colouring, Creating Backgrouds, Buttons, LIVE PROJECTS: Image Mixing, Re-touching, Layering, WEB Buttons, Backgrounds, Img touch ups as well as basics of adobe photoshop

  28. Module 28 : Website Publishing • UPLOADING The Website: • File Upload Facility • URL SUBMISSION TO DIFFERENT SEARCH ENGINES • SITE Verification • Domain Registration Managing CONTROL PANEL • WEB HOSTING

  29. Module 29 : WEB Utilities • LIVE CHAT & Dashboard • Form Posting to various emails • Template Selection Web Sites • Visitor Counter • Light Box Effects Photo Gallery • VIDEO Gallery • WOW-Sliders

  30. Module 30 : Social Plugins • Google Maps • Google Language Translation • YOU-Tube Video’s • FACEBOOK Feeds • TWITTER Feeds • Linkedin Plugins

  31. Module 31 : WordPress Level 1,2 • This course concentrates on how to build your website using WordPress without any programming or design experience. On completion of this course you will be able to: -Download and install WordPress -Configure templates and install new templates -Websites vs. Blogs – Creating WordPress blog or website -Learn to use Plug-ins and Widgets -Managing and Editing features

  32. Module 32 : Advanced WordPress • Post vs. pages – WordPress Themes – WordPress Plug-ins – Widgets • Domain names & website hosting – Setting up a domain name URL • Setting up website hosting & email – Installing WordPress C-Panel • Logging in to the WordPress Admin area, – WordPress Dashboard • Creating pages / page title and body text – WordPress toolbar • Inserting custom characters and symbols – Draft vs. publishing • Editing exiting pages /- Deleting pages – Assigning Admin options

  33. Module 33 : How to Sell on Ecommerce • How to register a Company on major Ecommerce portals • How to upload your products on Ecommerce portals • Financial aspects of selling through Ecommerce portals • Become a third party advisor/facilitator for clients who want to sell on Flipkart/Amazon/Snapdeal etc.

  34. Module 34 : Mobile App Creation • Make your own mobile app for your business, compatible with iPhone, Android. Add on Videos, Inquiry forms, Call buttons Connect Social Media links & blogs to your app We will teach you through a process of choosing what kinds of functions & features you want in your app. Learn how to sharing, blog feeds, Twitter, YouTube videos, Events calendars, Live chat etc. Learn How to publish your App to Google Play & Apple stores

  35. Module 35 : Content WRITING • Building Confidence & Technique for Web Copy • The Four Principles Of Great Non-Fiction Writing • Writing Exercises • Creating writing sets for List • Processes & Principles of writing • Story Telling Techniques • Perspectives & Giving information

  36. Module 36 : Content MARKETING • What is Content Marketing ? • Why Is Content Important Now? • What Kind of Content Are You? • Content That Entertains • Content That Informs and Educates • Providing Utility • Content Curation and Aggregation • Finding a Voice , A Face • Digital Content Channels

  37. Module 37 : FREELANCING Techniques • Where to get Freelancing Work from ? • Finding Clients, Various Online Platforms • Forums Find Jobs, Using Websites • Different Strategies finding work • Important Considerations • Learn to be a FACILITATOR for E-Commerce Clients

  38. Add on values • Brand Authority • List Authority • Pay per Click • Blog Authority • Facebook Remarketing • Social Media Marketing Authority • Twitter • Advance Youtube Marketing

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