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How to Get The Job or Internship You Want

How to Get The Job or Internship You Want. H. Dean Bunnell/NSLS Advisor. Taking The Curve 2 Manager Approach…. What Is Your Goal? Knowing The Terrain… Scanning Your Environment Crafting A Strategy Implementing Your Strategy Measuring And Evaluating Results Vectoring As Required.

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How to Get The Job or Internship You Want

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  1. How to Get The Job or Internship You Want H. Dean Bunnell/NSLS Advisor

  2. Taking The Curve 2 Manager Approach… • What Is Your Goal? • Knowing The Terrain… • Scanning Your Environment • Crafting A Strategy • Implementing Your Strategy • Measuring And Evaluating Results • Vectoring As Required

  3. The Industry…The New Employee Pool You Are Here

  4. Your Five Forces… • Buyers • Employers • Suppliers – To The “New Employment Pool” • Universities • Substitutes • Experienced Employees - Other Companies/Downsizing • People Getting Out Of The Military • Job Out-Sourcing • New Entrants • eUniversities • Tech Schools

  5. The Competitive Environment Analyze It...

  6. The Competitive Rivalry

  7. Facts - The Job Market Today • Since 9-11 And Given “All Of The Downsizing” There Are Well Over 3,000,000More People In The Job Market • …And They Have Experience • Your Are Not The Only Person Graduating Soon • Competition Is At An All Time High

  8. What Displaced Employees Want To Do To You… The Displaced Employee They Are After The Same Jobs You Are… And They Have Experience… You…

  9. “YOU, Inc.” You Have Looked At The Industry Environment… Now Take A Look At Yourself…

  10. SWOT “You Inc.” • Do A SWOT Of Yourself • What Are Your Strengths & Weaknesses? • What Is The Best Way To • Maximize Your Strengths • Minimize Your Weaknesses • How Do You Maximize The Opportunities You See? • How Do You Minimize The Threats You Face?

  11. Target Your Interests • What Industries Or Business Areas? • What Work Activities? • What Kind Of Organization Do You Want To Go To Work For? • Large - Small • Non-Profit or For-Profit • Location • Domestic - Global • ???

  12. If You Don’t Have A Goal… You Will Definitely Achieve It… Hit The Bulls-Eye… Get The Job You Want! Don’t Be The Bulls-Eye… “I Just Want A Job – Any Job…”

  13. Potential Employer’s Are Also Looking For You… But Here Is What They See…

  14. Can They See You…??? YOU

  15. You Must Be Seen…

  16. How Do You Stand Out…? Key Elements Of Your Strategy

  17. Your Plan of Attack… • Write & Target Your resume - Have “Versions” • By Industries • By Companies • By Job Type • Research Your Target • Industry • Company/Organization • Position • Differentiate Yourself… • Show Your “Value-Adds”

  18. Your Resume & Cover Letter • “You” Must Target Your Industry, Business, Or Organization • “You” Must Tell “Them”... Who “You” Are... • “You” Must Tell “Them” What “You” Want To Do At Work • “You” Must Tell “Them” How You Can Immediately Add Value To Their Company Or Organization…

  19. Your Resume... • Have A Well Written Objective Statement • Have A “Value-Added Statement” • The “4 Second Rule…” • REALITY - You Must Catch “Their” Attention In The First 1/3 Of The Page

  20. A Sidebar - The “4 Second” Rule Your Resume

  21. …How It Works... Your Resume YOUR CHANCE TO CONNECT... 1/3 of page The Reader’s Eye Motion Reader Eye-Scan Takes ~ 4 seconds You Have 4 Seconds To Connect…

  22. …Your Strategy- “The Hook” Your “Hook” Personal info, Objective, Value Added Statement, and Work Experience... NOW THEY WILL READTHE REST OF YOUR RESUME...

  23. Resume Structure... • Personal Contact Info • Objective Statement With Value-Added Statement • Work Experience • Related Skills • Education • Other Activities • Ref ‘s Available By Request Hmmmmmmm…

  24. The Objective Statement… Seeking a challenging position in the _______ industry/business/organization in/involving... • Work task you like to do/??? - Marketing(?) • Work task you like to do/??? - Financial Analysis(?) • Work task you like to do/??? - Customer Service(?) Then Skip One Line And Add…

  25. The Value Added Statement… I can immediately add value to your, company, business, or organization by/because of my… • Skill/experience/??? - Strong planning skills • Skill/experience/??? – 3 years of retail management experience • Skill/experience/??? - Was responsible for….

  26. Work Experience… • Any And All – Internships Included… • Differentiates “You…” • Shows You Are “House-Broken...” • Show You Know “How To Work…” • Pushes “You” Down Their Learning Curve... • Use Active Voice And Action Words... • Hi-Light Other Relevant Skills – Computer Related – Other Languages – etc etc…

  27. Education • Sell Yourself And Your Education... • Show Or Hi-Light Relevance • Emphasize Specific Course Work(?)... • Tailor To Business, Company, Industry... • Show Your The “Value-Adds…” • Bullets Are Very Useful...

  28. Other Relevant Activities • Anything That Shows Your Value-Adds • Anything That Shows/Demonstrates Your Ability To Manage Or Be Responsible • Anything That Shows Initiative • Anything That Shows Leadership • Anything That Looks Like Work • Build On Your Attributes • Show Them Why They Need YOU...

  29. References • ….Available By Request….. • Make Sure “They” Are Positive • Let “Them” Know You Are Using Them • Provide “Them” Info On The Company Or Organization You Are Interested In...No Surprises… Let Them Know Who Will Be Calling…And What The Opportunity Is Composed Of….

  30. A Review - Resume Structure • Personal Contact Information • Objective With Value Added Statement • Work Experience • Related Skills • Education • Other Related Activities • References

  31. For Perspective, What Does A “Generic Resume” Look Like…? • No Objective – Sends the Message • “I don’t know what I want to do…” • or, “I just want a job - any job…” • or, “I don’t know who I am…?” • or, “maybe I am unsure of myself…” • or, “maybe I am not sure I want a job…”

  32. Generic Resume Continued... • Shows No Focus… • Lacks Confidence…? • Demonstrates Little Motivation • Passive In Style • LOWERS YOUR CHANCE OF GETTING THE JOB!

  33. Generic Resume Continued... • No Value Added Statement  • “Am I valuable…?” • “Who knows…?” • “Maybe…?” • “Do I Have A Self Image Problem????” • LOWERS YOUR CHANCE OF GETTING A JOB!

  34. Generic Resume Continued... • Minimal Or No Work Experience  • “You will have to teach me how to work…” • “My work skills are questionable…” • “I am not sure I know how to work…” • LOWERS YOUR CHANCE OF GETTING A JOB! • Thoughts On What To Do If You Do Not Have Any “Work Experience...”

  35. Remember, A “Generic” Resume... • Sends A Generic Message • Shows No Focus, Motivation, Or Initiative… • Says You Are Average At Best In These Areas… • Does Not Differentiate You In Any Way • Does Not Show You As A Person Or Individual • Guarantees Your Resume Will Go Into The “FILE PILE”… Never To Be Seen Again...

  36. Your Cover Letter • Focus On Your Target… Industry/Company/Organization • State Your Objective • Stress Interest In The Offering Entity…. • Bullet-tize Your “Work Area” Interests • Make Your Value-Added Statement • Bullet-tize Your Value-Adds

  37. Implement & Execute Your Plan • Interviewing • Follow-Up Letter/Note • Follow-Up Activities & The PITA Threshold • Networking • Stealth Jobs

  38. Interviewing…?

  39. On Interviewing… • Do 6 Throw-Away’s Before You Get Serious • Get The “Butterflies” Out & Learn To Relax... • Practice Practice Practice • Make Sure You Do Your Research & Homework On The Company, Organization, And/Or Industry You Are Interested In • Show Interest – Ask Questions • Body Language & Appearance

  40. The Finer Points of Interviewing(You Fill In The Blanks...) • If you look like a/an _____, people will treat you like a/an ______. • If you act like a/an _____, people will treat you like a/an ______. • If you talk like a/an _____, people will treat you like a/an ______.

  41. Do’s & Don’ts • Do Be Honest • Don’t Lie Or Conceal • Do Watch For TRICK QUESTIONS • Don’t Be Passive • Do Be Interested/Motivated/& Aggressive • Don’t Wait For Them To Follow Up With You • Do Follow-Up Follow-Up Follow-Up

  42. Don’t Wait For Them To Follow Up With You… Follow-Up Follow-Up Follow-Up

  43. Following Up … • Send Personally Handwritten “Thank You” Cards • Express Interest... • Call And Follow-Up…..etc etc etc etc • Has The Job Been Filled Yet…? • Do You Need Any More Info…?

  44. Following Up … • “I am really interested in…” - Stress Your Bullets... • “I can immediately add value to your…” - Stress Your Bullets... • Go To Just Below Their PITA Threshold…

  45. A Sidebar - The PITA Factor... • Pain In The A - - • Value Added Skill-Set • Everybody Has Both Factors • The “Best Case” Is… • VAS>>PITA • Note The PITA Threshold PITA THRESHOLD

  46. PITA Cont’d... • The Worst Case…. • VAS<<PITA • This Person Is A PITA… • Bad Points Outweigh Good Points... • Not A Desirable Employee • Needs To Go…. PITA THRESHOLD

  47. How To Work A Job/Career Fair Don’t Just “Paper The Universe And Wait…” • Research The Companies/Organizations There… Do Your Homework • Target Your Interests…. • How To Induce An On-The-Spot Interview • Get All The Contact Names You Can • Do Thank You Cards And Follow-Up etc etc etc…. • Ask For Referrals…

  48. Keep Track Of Your Activity • Keep A Job Search Log • Evaluate How You Did In Interviews • Log Your Follow-Ups • Keep Following Up… • Network Whenever Possible…. • Prospect for REFERALS

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