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Etsy Content Marketing Strategy

Craftsmanship. Creativity. Community. These words perfectly encapsulate Etsy's brand identity. But how exactly did this e-commerce company build its unique brand identity? Find out in this content marketing case study from Narrato - https://narrato.io/blog/etsy-content-marketing-case-study-how-this-e-commerce-company-built-a-unique-brand-identity/

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Etsy Content Marketing Strategy

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Presentation Transcript

  1. Content Marketing Strategy narrato

  2. Contents Community building through Etsy Forum and Etsy Teams Etsy Journal Etsy’s unique approach to SEO Seller Handbook Etsy on social media Building a human connection through e- commerce advertising Making the most of influencer marketing Etsy Affiliate Program narrato

  3. Community building through Etsy Forum and Etsy Teams Etsy Forum: Sellers engage, seek advice, and share experiences Etsy Teams: Groups based on common interests and themes Fosters a sense of belonging and collaboration among users narrato

  4. Etsy Journal This is Etsy's well- segmented blog Audience-centric approach with tons of listicles, how- tos, and tutorials narrato

  5. Etsy’s unique approach to SEO Etsy assists sellers in implementing effective SEO practices Circular internal linking with targeted keywords narrato

  6. Seller Handbook Educational content for Etsy sellers Guides them in setting up and optimizing their shops narrato

  7. Etsy on social media Two social media channels – Etsy (main channel) and Etsy Success. Etsy tailors social media content according to each platform's unique user base narrato

  8. Building a human connection through e-commerce advertising Etsy invests in - TV commercials Online videos Paid social media ads narrato

  9. Making the most of influencer marketing Etsy collaborates with influencers who - Align with their brand values Resonate with their target market. narrato

  10. Etsy Affiliate Program Extend brand's reach Influence the purchase decisions of buyers narrato

  11. Thank You Read the complete case study. https://narrato.io/blog/etsy- content-marketing-case-study- how-this-e-commerce- company-built-a-unique-brand- identity/ narrato

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