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Smart Advertising

In today's mobile-driven world, GPS technology embedded in smartphones allows advertisers to reach consumers at precisely the right moment. Platforms like Facebook and Google utilize location data to tailor marketing strategies, enhancing effectiveness and consumer engagement. As Michael Slinger from Google notes, location will be a cornerstone of mobile advertising, reducing guesswork and personalizing the consumer experience. This shift requires an adaptation to less privacy while simplifying mobile marketing processes. The future lies in consumer engagement through personalized offers and minimal effort interactions.

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Smart Advertising

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Presentation Transcript

  1. Smart Advertising MaximeTouzeau Meg Walker

  2. Where You Are, When You Are GPS technology located in smart phones shows our locations at all times Facebook and Google have already jumped on Companies can market to you more productively using your location

  3. Location, Location, Location • “Location will be one of the cornerstones of mobile advertising.” • Michael Slinger (Google Director of Mobile Advertising) • Location takes the guesswork out of advertising • People will be able to get what they want, when they want it because advertisers will know where they are

  4. There’s An App For That… • Mobile Apps will be the driver of this type of advertising • Narrows consumers interests • Increases ability to tailor discounts or up-sell items

  5. Looking Forward • Mobile marketing must be made easy • The fewer clicks, touches, and swipes it takes the better • “We’d better get used to living in an age with less privacy.” • Michael Slinger

  6. Relation to Class • Growing Importance of IMC • Rapidly changing environment • Consumers, technology, media • Finding New Ways to Build Brands • Get consumers involved because they are driving the trends • Interaction can be the best marketing

  7. Relation to Class • Using the Internet as an IMC Tool • Informs and persuades customers • Communicates and interacts with buyers • Consumer Oriented Sales Promotion • Draws consumer in with coupons, contests, rebates, or events

  8. Sources http://www.dailyindia.com/show/425844.php http://www.facebook.com/places/ http://www.google.com/places/

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