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JM Smucker, founded in 1897 and headquartered in Orrville, Ohio, is a leading name in processed and packaged goods, known for products like jams, peanut butter, Crisco, and coffee. Using the RNEA formula, we calculated JM Smucker’s RNEA for 2013 to be 8.53%. This analysis includes a comparison with key competitors such as Starbucks and Mondelez, and examines profitability and efficiency through Enterprise Profit Margin (EPM) and Enterprise Asset Turnover (EATO). Our assessment relies on parsimonious assumptions to provide insights into the financial standing of JM Smucker and its market positioning.
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JM SmuckerProcessed & Packaged Goods Connor Myers
Background • Founded in 1897 • Headquartered in Orrville, Ohio • Various Product lines including Jams, Peanut Butter, Crisco and Coffee
Comparable Companies (Processed & Packaged Goods) • Starbucks (SBUX) • Green Mountain Coffee (GMCR) • Mondelez (MDLZ)
RNEA Formula EPAT RNEA = ____________ average NEA -use average NEA because we are not sure of actual timing of investments
RNEA Calculation • For JM Smucker 2013: $603,042 RNEA = ____________ ($7,028,154 + $7,114,737)/2 RNEA 2013 = 8.53%
Breaking Apart RNEA EPAT Sales RNEA = ______ * _________ Sales avg(NEA) (EPM) (EATO)
Enterprise Profit Margin • EPM = EPAT / Sales • Profit generated by each dollar of sales • General measure of profitability of company
Enterprise Asset Turnover • EATO = Sales / avg(NEA) • Indicates the sales generated by each dollar of NEA • General measure of efficiency of the company
Breaking Apart RNEA EPAT Sales RNEA = ______ * _________ Sales avg(NEA) $603,042 5,897,700 RNEA =________ * __________ 5,897,700($7,028,154 + $7,114,737)/2 10.23% * .834 RNEA = 8.53%
Parsimonious - Revenues Assume: 6.5%
Parsimonious – EPM Assume: 10%
EATO of Comparables Assume: .80