Global e-Commerce Technologies

1. CIT 4453 -- Fall 2009 Global e-Commerce Technologies Getting Started: Overview of e- Commerce, Websites, and Their Organization Instructor: Kelly E. Fish, Ph.D

2. Week 1 Objectives • Learn about the class • Learn some Internet fundamental concepts • Get started with Dreamweaver • Complete Lab #1

3. Agenda • Introductions: Professors & Students • Name • Major & Interests • Hometown • Overview of Course • Website: clt.astate.edu/kfish • Syllabus • Assign Lab#1 • eCommerce Concepts/Definitions • Web Concepts

4. Course Overview/Schematic Global e-Commerce Web site Concepts & Principles Web development assignments -Dreamweaver - Flash -Translation software • eBusiness Models • Internet Marketing • CRM • Security • Cultural issues

5. Definition of e-Commerce “[The Internet] is global. It favors intangible things – ideas, information, relationships. And it is intensively interlinked.” - Kevin Kelly, “New Rules for the New Economy” • e-commerce is characterized by several specific attributes: • It is about the exchange of digitalized information between parties • It is technology-enabled • It is technology-mediated • It includes intra- and inter-organizational activities that support the exchange e-Commerce can be defined as technology-mediated exchange between parties (individuals, organizations or both) as well as the electronically based intra- and inter-organizational activities that facilitate such exchange

6. Four Categories of eCommerce Four distinct categories of e-commerce can be defined, based on the business origination and the customer type Business originating from... Consumers Business B2B C2B Business e.g., Monster.com e.g., Covisint And selling to... B2C C2C Consumers e.g., Amazon.com e.g., Craig’s list

7. Overview of Web Basics • Web file concepts/terminology • Web page, website, web • Home page (default.htm, index.html, . . . ) • Object files (e.g., graphic images, sounds, applets, . . . ) • Browser/server interaction • User agent (typically running browser) requests file/page • Then: • Page (and related files) pulled from local cache • Or server retrieves and sends • Pages • Static • Interactive: client side and server side • Simply a modern means of processing data: input, processing, output

8. Anatomy of a URL • Example: http://clt.astate.edu/kfish • Protocol • Assumed is http • Others: https, mailto, ftp, file (i.e., local resource), . . . • Location of the computer (corresponds to IP) • Domain • Domain name • Machine • Location on the computer • Folder • Subfolders • File & extension (.htm, .asp, .html, .php, . . . ) • Bookmark (anchor)

9. What Happens When You View a Web Page? • Two ways to request resources • Click on a link • Type a URL into address bar • HTTP request is then sent to server at designated URL • Includes header info • Requests file • Server then returns HTTP response • Includes header info • Contains file • Repeated as client (i.e., user agent) interprets file

10. Browser/Server Interaction Alternatively: resources pulled from cache

11. “Markup”, What’s That? • Computer language for describing text • Standard generalized markup language (SGML) • Extensible markup language (XML) • Hypertext markup language • HTML • XHTML • Read as data file by browser • HTML (or XHTML) file contains • Content • Markup • Can incorporate functionality (JavaScript)

12. Technologies for eCommerce • Keep in mind, the purpose is to use the right technologies to support the firm’s business plan • In general, the technologies with which we’ll be working can be classified as • Web tools (e.g., Dreamweaver, Flash) • Web languages (e.g., XHTML) • Client technologies (web browsers, in particular)