nate
Uploaded by
15 SLIDES
308 VUES
150LIKES

Understanding E-Marketing Communication Tools and Mobile Advertising Strategies

DESCRIPTION

In this lecture, led by Hanniya Abid, students will explore the dynamic landscape of e-marketing communication tools. The session covers how marketers leverage the Internet for advertising, delves into marketing public relations, sales promotions, direct marketing, and personal selling. Additionally, the importance of sponsorships and mobile advertising will be discussed, highlighting innovative approaches used by brands like Tesco. By the end of the lecture, participants will have a comprehensive understanding of mobile ad techniques and their impact on consumer engagement.

1 / 15

Télécharger la présentation

Understanding E-Marketing Communication Tools and Mobile Advertising Strategies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Lecture 20E-Marketing E-Marketing Communication Tools Instructor: HanniyaAbid Assistant Professor COMSATS Institute of Information Technology

  2. Objectives • After this lecture, you will be able to: • Discuss how marketers use the Internet for advertising, • Know marketing public relations, sales promotions, direct marketing, and personal selling.

  3. Sponsorships • Sponsorships integrate editorial content and advertising. • Sponsorships allow great interactivity and help firms build synergistic partnerships that provide useful content. • Sponsor disclosure is an important issue for e-marketers.

  4. Mobile Advertising • Mobile Internet usage grew about 25% annually from 2007-2010. • Techniques for mobile devices include: • Display ads • Messaging • Location-based ads • Paid search • Video • Advertising on mobile devices is likely to increase.

  5. Mobile Advertising Venues by Goal

  6. An Example • Tesco uses an innovative way to help customers make purchases • Lets see a video of how Tesco has targeted customers in South Korea…

  7. Summary • Different types of Mobile Ads • Emerging Formats of Ads

  8. Oh, the last thing… • Think about the Tesco-Homeplus video that you have seen in this lecture. • From the perspective of e-Marketing management, what steps has the company taken? • What are your views on their marketing strategies.

  9. It will help if you explore…. • Adsense and Adwords programs by Google • Advertisements on facebook and other social media

More Related