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INFORMATION MANAGEMENT AND COMMUNICATION Making groundwater visible

INFORMATION MANAGEMENT AND COMMUNICATION Making groundwater visible. Albert Tuinhof Groundwater Development and Management GW-MATE Specialist Training of Trainers for AGW –NET MEMBERS Dar es Salaam - November 16-20, 2009. CONTENTS. Introduction (GWMATE + Grw. Mgt.)

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INFORMATION MANAGEMENT AND COMMUNICATION Making groundwater visible

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  1. INFORMATION MANAGEMENT AND COMMUNICATION Making groundwater visible Albert Tuinhof Groundwater Development and Management GW-MATE Specialist Training of Trainers for AGW –NET MEMBERS Dar es Salaam - November 16-20, 2009

  2. CONTENTS • Introduction (GWMATE + Grw. Mgt.) • Inf. Mgt <> monitoring <> communication • Information management process & tools • Why is (groundwater) communication important • Key concepts • Communication methods, materials and skills

  3. Groundwater Management Advisory Team A multi-discliplinary expert team `(since 2000) to advise World Bank globally for developmnent of capacity in groundwater resource management and groundwater quality protection. • Dissemination of best practices elements and provision of short courses using our materials: • Briefing Notes (BN) • Case Profiles (CP) • Groundwater Quality Protection Guide Examples: BN 11: Utilization of non-renewable groundwater CP 12: Groundwater development in SSA : Strategic overview of key issues and major needs FREQUENTLY ASKED QUESTIONS WWW.WORLDBANK.ORG/GWMATE

  4. GW management scenario’s: a technical, social, economic and political decision `Managed Development

  5. Government Management Issues Legislation and Regulation Economic Instruments Policy Instruments Natural Resource Management Issues Aquifer Characterization Recharge Water Quality Environmental Services Human Resources Management Issues Abstraction Rights Allocation Stakeholder Participation Capacity Building GROUNDWATER MANAGEMENT ISSUES

  6. Figure 8.1: Information Management Process Steps Information Capture Information Storage Information Processing Information Retrieval Information Updating Information Security Information Sharing & Dissemination Inf. Mgt. <> Monitoring <> Communication Information Needs Communication Monitoring Cycle Communication

  7. INFORMATION NEEDS FOR DIFFERENT STAKEHOLDERS

  8. INFORMATION TYPES AND TOOLS ICT: Google Earth, GIS, Internet, DEM, etc. Groundwater models <> scenarios <> decision support sysrem

  9. out of (public) sight, out of (political) mind widely misunderstood (unlimited & uncoupled) resource infinite compared to abstraction pumping has no downstream effects very limited investment in grw. management WHY IS IM/COMMUNICATION IMPORTANT

  10. COMMUNICATION LINES FOR GRW.INFORMATION

  11. COMMUNICATING AN INVISIBLE RESOURCE

  12. The receiver is often not a groundwater expert and has different (often negative) images KEY CHALLENGE FOR GRW. COMMUNICATION

  13. GW management scenario’s: a technical, economic and political decision `Managed Development

  14. COMMUNICATION: DIFFERENT PERSPECTIVES Water on the ground? ? ? ? ? ? What is groundwater ?

  15. Regional development Reliable supply and good quality Groundwater resources management: Reduce conflicts Full cost recovery Enough water at low cost Aquifer recharge & safe yield Equal access for the poor Protect Base flows Industry National Water Policy Makers Regional/Local Water Managers Water Utilities Farmers Groundwater Experts Environmental NGOS Local NGO COMMUNICATION: DIFFERENT INTERESTS

  16. WHAT CAN WE LEARN FROM MARKETING ? • You need a good product, but to make it a successful product is another story • Marketers will tell us that it is not the product that inspires the buyer to buy but the way it is presented to him/her • Branding, packaging, • emotion, buyer profiles U U

  17. “SELLING” GROUNDWATER • Selling points of groundwater • Showing the importance of groundwater in the receiver’s language • Solutions in groundwater • Best practices

  18. Groundwater: selling points • Available where needed: universal access • Naturally protected: safe and stable quality • Storage capacity: our largest reservoir • Brackish groundwater: the untapped resource • Deep groundwater: vertical resource extension • Environmental flows: wetland and river base-flow • Stable temperature: sustainable energy source • Natural treatment: pollution abatement

  19. 41 (1000 km3/yr) Storage (1000km3) 8 Surface water 230 33 30 3500 SEA Groundwater 400m 3 Groundwater 4500 3 • 30 km3/yr equals a fluctuation of 2 m/yr (porosity 0,10), • Fluctuation of 1m on 20% of the earth’s surface: 3000 km3 of storage Groundwater: our largest reservoir GROUNDWATER: OUR LARGEST RESRVOIR

  20. GLOBAL WATER PARTNERSHIP Surface water <> groundwater : storage Sources: Gleick (2000) , IWMI (2000), IGRAC (2006)

  21. GROUNDWATER: ONE OF THE RAW MATERIALS Source: Planeterde/UNESCO (1991)

  22. NEW DIMENSION IN PHYSICAL PLANNING

  23. COMMUNICATION METHODS • person to person - face to face, reading a letter, • making a phone call • in a small group - planning, problem solving, • decision making, written reports, memos, notice • boards • in a meeting - presenting, bargaining, negotiating • agreements • using mass media - speaking in public, on radio/TV • or television, writing for print media such as • newspapers and journals, books, advertising • others - training, teaching, entertaining.

  24. MEDIA • The Last Precious Drops (TIME, Nov 1990) but in reality we are dealing with • The First Precious Drops and increasingly with the • The Next Precious Drops

  25. COMMUNICATION MATERIALS • A picture/simple diagram tells more than a 100 words • Cartoons • Animations/videos: www.thewaterchannel.tv

  26. CARTOONS website Know With the Flow: http://www.knowwiththeflow.org/

  27. WHAT CAN I DO?

  28. CONCLUSIONS FOR DISCUSSION Be more “client” oriented Develop/maintain our communication skills Unified / clear messages Tools for this: • Work with communication experts • Use more visuals (establish database?) • Document good practices (data base?)

  29. USELESS COMMUNICATION PROVIDING IRRELEVANT INFORMATION TO ILL DEFINED QUESTIONS

  30. USEFUL COMMUNICATION PROVIDING RELEVANT INFORMATION TO WELL DEFINED QUESTIONS WHAT IS THE HEIGHT OF THAT TOWER IN CENTIMETERD BECAUSE WE NEED TO MONITOR POSSIBLE LAND SUBSIDENCE? I HAVE MEASURED IT WITH TWO DIFFERENT METHODS BETWEEN FIXED POINTS AND THE HEIGHT IS 2625 +/- .5 CM

  31. COMMUNICATION TAKES TWO SIDES: need to see the picture from both sides !

  32. water managers …… • need to focus on what’s going on underground • but not ‘bury their heads in the sand’

  33. EXERCISE ON COMMUNICATION IAH-NCC • Cartoons: • Describe in a few lines what the message is • that the cartoon wants to convey • Make a one liner to strengthen the message

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