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You are successfully signed into the Radio Advertising Bureau webinar:

You are successfully signed into the Radio Advertising Bureau webinar:. Ideamania Street Ready Ideas To Bring In Your 2 nd Quarter. For audio, dial into the conference center: 1-800-244-2500 anywhere in the USA 1-212-786-7191 outside the USA, tolls apply PIN code: 550122#.

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  1. You are successfully signed into the Radio Advertising Bureau webinar: Ideamania Street Ready Ideas To Bring In Your 2nd Quarter For audio, dial into the conference center: 1-800-244-2500 anywhere in the USA 1-212-786-7191 outside the USA, tolls apply PIN code: 550122# For technical assistance call RAB Member Response at 1-800-232-3131

  2. Street Ready Ideas • To Bring In Your 2ndQuarter • Doc Holliday • Academy Training Specialist • dholliday@rab.com Consumer Marketing

  3. Our Agenda • A little sales philosophy • Help from your RAB • Ideas that can be used immediately • Economic news • Stimulation • More timely ideas Consumer Marketing

  4. SURGEON GENERAL’S WARNING: Presenting packages before conducting an in-depth needs analysis may result in a lower closing ratio and long-term damage to your professional image. Packages are not inherently bad. However, we do not recommend beginning a meeting with a client with the phrase, “The reason I am here today is to tell you about our new package.” Know your client’s needs and objectives, and know how your package will address them before presenting.

  5. And now... Ideas to help close out the month and the quarter, and to build momentum going into the 3rd quarter.

  6. Hot Business Categories in June • Automotive • Bridal • Building Supplies & Hardware • Fast Food • Lawn & Garden • Mobile Homes • Movie Theaters • Sporting Goods • Tire Dealers Consumer Marketing

  7. Adopt a Shelter-Cat Month • Pet Stores • Cause Marketing Opportunity • Shelter cat of the day • Sponsorships • Co-op • Online video feed of Shelter Cat of the Day segment and a gallery of all of the cats showing their adoption status Consumer Marketing

  8. “And down the stretch they come!” • Belmont Stakes Sales Contest for Clients • June 7th is Race Day • Between 10-14 Horses Will Run • Use non-prime inventory to create packages • Divide chosen inventory by the number of horses running to create your contest packages • Clients who buy a package draw for one of the horses in the race (clients can buy more than one) • Client with winning horse receives a matching schedule at no cost in July Consumer Marketing

  9. “Lady and Gentlemen...Start Your Engines!” • Indy 500 Sales Contest for Clients • May 25th is Race Day • 33 Drivers will race • Use non-prime inventory to create packages • Divide chosen inventory by the number of drivers to create your contest packages • Clients who buy a package draw for one of the drivers in the race (clients can buy more than one) • Client with winning driver receives a matching schedule at no cost in June Consumer Marketing

  10. Cancer From the Sun Month • Cause Marketing for American Cancer Society • Outdoor sporting goods, theme parks, boating, pools, fishing, sun block and tanning products • Remotes feature “Least Tanned Legs” contest Consumer Marketing

  11. June is Dairy Month • Grocery Stores, Convenience Stores, Ice Cream Shops, Cheese Manufacturers, Ice Cream Manufacturers, Dairy Companies • Nutritional Education in Schools • Online Coupons • Online Recipe Contest Consumer Marketing

  12. June is National Steakhouse Month • Featured Steakhouse of the Day • Online Local Steakhouse Guide with downloadable coupons • Listeners call-in or log on to station website to vote for the beast steakhouse in town Consumer Marketing

  13. June is Professional Wellness Month • Hospitals, Clinics, Physical Therapy, Nutrition, Dieting, Specialty Medicine, Physical Fitness • Online Health Content • Online Health Professional Guide Consumer Marketing

  14. June 12th - Anniversary of the Dedication of the Baseball Hall of Fame • Major League, Minor League, Little League, College, High School • Sponsorships • Streaming broadcasts of games • Online Schedule • Discount tickets

  15. 140th Memorial Day Celebration • Local business or businesses sponsor Memorial Day Minutes • Callers are encouraged to call in and tell what Memorial day means to them. • Calls are recorded and produced into Memorial Day Minutes • Each sponsor get a :10 open mention and a spot adjacency

  16. UPCOMING RAB WEBINARS And now... A word on the economy.

  17. Business During an Economic Slowdown The worst thing you can do during slow economic times is...

  18. Business During an Economic Slowdown The worst thing you can do during slow economic times is... Nothing!

  19. Business During an Economic Slowdown • Begin with the end in mind. • If this were a year from now, what will I wish I had done? • What are the obstacles? • What are the available strategies? • What are the risks? Are they worth taking? • Create your plan. • Enlist your support group. • Implement with flexibility.

  20. Economic Stimulus Checks • Retailers should be competing for these funds • For the concept to do what it was designed to do, consumers need to spend this money on consumer goods and services • Retail companies should help stretch these dollars even further by offering discounts on products purchased with the check • Station can sell packages that include a special page on the website listing companies offering these stimulus discounts

  21. Let’s get back to the ideas.

  22. Expiring co-op plans • 2nd Quarter ends on June 30th • Unused co-op dollars that expire at the end of the quarter will be lost Consumer Marketing

  23. Expiring co-op plans • 2nd Quarter ends on June 30th • Unused co-op dollars that expire at the end of the quarter will be lost • Look up expiring plans RAB.com • Cross check with your clients and prospects • Help them use their accruals Consumer Marketing

  24. Virtual Bridal Fair • Bridal Shops, Tuxedo Rental, Photography, Mobile Music, Travel, Florists, Bakeries, Jewelry Stores, etc. • Online Bridal Guide • Wedding Planning Tips • Discount Coupons Consumer Marketing

  25. Electronics Recycling • Hot Button Issue • Electronics Stores • Computer Stores • Computer Manufacturers • Sell remotes that become drop off points • Make recycling information available on station website

  26. Click it and get a ticket! • Cross promotion between local auto dealers and a local theater chain • Listeners go to station website to download and print a “Click it and Get a Ticket” voucher. • They take the voucher to a participating auto dealer and test drive a car. The dealership validates the voucher. • Listener takes the voucher to the theater for a free ticket.

  27. Fast Food • Cause Marketing • Teddy Bear Drive • Station sells title sponsorship to a fast food chain with multiple locations. • Station does a remote at each location . • Listeners are invited to come to the remote and donate a teddy bear . The bears will be given to children in crisis situations by police.

  28. 50,000 miles...and delicious! • Cross promotion with a tire dealer and a donut shop • Tire dealer offers free donuts and coffee to tire customers from open until 10:00 AM. • Tire dealer also offers a free dozen donuts with each purchase of 4 tires • Donut shop offers voucher good for a significant discount on 4 tires with purchase of 1 dozen or more • Can be underwritten by a specific tire manufacturer • Cross promotion partners mention each other in their commercials

  29. Home Improvement • Cause Marketing • Co-op • A hardware store buys title sponsorship. • The title sponsor enlists co-sponsorships from manufacturers. • Station does a remote at hardware store where the co-sponsors and their products are featured. • Listeners are encouraged to volunteer to work at a Habitat for Humanity project. • After listeners complete their volunteer work, they receive a voucher. • The voucher is redeemable for big discounts on co-sponsors’ products.

  30. That’s it for the ideas.

  31. Thank You For Attending Today’s Webinar You will receive an e-mail as a follow-up to this RAB webinar program. It will include a PDF of the slideshow from today’s presentation. It may also include additional attachments containing materials related to today’s topic. If you have any questions regarding this information, call RAB Member Services at 1-800-232-3131 or you can e-mail us at member_services@rab.com.

  32. Street Ready Ideas • To Bring In Your 2ndQuarter • Doc Holliday • Academy Training Specialist • dholliday@rab.com Consumer Marketing

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