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Leveraging Creativity for Competitive Advantages in New Product Development

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Discover how nurturing personnel's creativity in new product development can be a valuable resource for gaining competitive advantages. Improve creativity performance by enhancing information processing and exchange skills effectively. Learn strategic ways to boost innovation in your organization.

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Leveraging Creativity for Competitive Advantages in New Product Development

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  1. Introduction • New product development (NPD) personnel’s creativityis an resource of competitive advantages. • The more effectively and more accurately one can process and exchange information with others, the better one’s creativity performance.

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