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The Power of Youth Travel: Enhancing Opportunities for Students and Young Travelers

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Youth travel plays a vital role in personal and professional growth, contributing over $182 billion to international tourism. It educates and fosters cultural exchange, impacting our global community positively. The New Horizons III survey provides insights into youth travel trends, motivations, and preferences. Destinations can attract young travelers by improving visa processes, providing essential online information, and enhancing connectivity and accessibility. Understanding the unique characteristics of this demographic is crucial for destinations aiming to thrive in the youth travel market.

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The Power of Youth Travel: Enhancing Opportunities for Students and Young Travelers

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  1. THE POWER OF YOUTH TRAVELHow destinations can support the growth of youth, student and educational travelBy David Chapman Director General – WYSE Travel ConfederationPresenting the findings of the NEW Horizons lll survey

  2. WHO ARE WE? • To contribute to the personal and professional growth of students and young people and positively impact our global community by fostering international understanding, responsible international travel, cultural exchange and education • 500+ member organisations from 120 countries • Trading & Networking • Research • Education • Representation • International conference

  3. THE IMPORTANCE OF YOUTH TRAVEL • Represents over 20% of international arrivals • Generated $182bn in international tourism receipts in 2012 • Young people are the future of travel • UNWTO estimates an increase from 200 million international youth trips to date to 300 million by 2020

  4. Putting the spend into context: World’s top 5 football clubs $7.1bn Facebook’s market value $13.1bn McDonald’s market value $99.5bn Annual budget Argentinian gov’t $105.8bn Youth Travel $182bn

  5. NEW HORIZONS lll • The only longitudinal global study of youth travel • Surveys every 5 years since 2002 • Expanding geographical coverage • Sample size:

  6. New Horizons lll

  7. AGE PROFILE (IN %)

  8. WHY ARE THEY TRAVELLING? (IN %)

  9. MOTIVATIONS (IN %)

  10. INFLUENCES ON DESTINATION CHOICE (IN %)

  11. INFLUENCES ON TRIP TIMING (IN %)

  12. HOW OFTEN DO THEY TRAVEL? (IN %)

  13. TRIPS TAKEN OUTSIDE HOME REGION (IN NO)

  14. BOOKING ONLINE VS AGENCY VISIT (IN %)

  15. BOOKING FACTORS (IN %)

  16. INFORMATION SOURCES PRE-TRIP (IN %)

  17. WHAT DO THEY WANT FROM A WEBSITE? (IN %)

  18. HOW DO THEY GET THERE? (IN %)

  19. WHERE DO THEY STAY? (IN %)

  20. HOSTELS FAVOURED BY YOUNGER INDEPENDENT TRAVELLERS (IN %)

  21. HOSTEL DIVERSIFYING THEIR MARKETS (IN %)

  22. INFORMATION SOURCES ON THE ROAD (IN %)

  23. NUMBER OF INFO SOURCES USED (IN NO)

  24. DAILY COMMUNICATION USED ON THE ROAD (IN DAILY %)

  25. ACTIVITIES IN THE DESTINATION (IN %)

  26. TOTAL SPENDING (IN €)

  27. A DECADE OF TRENDS • Staying young longer • Travelling more often, further away • Spending more of their parent’s money • Living life online • Growing information hunger • Being far away, but keeping in touch with home • The decline of the backpacker, the rise of the flashpacker

  28. What can destinations do to attract this market? • Visas and other border controls • Information is king! • Destination website information • Understand the age and motivations of your market • On line booking • WiFi availability • User generated content • Social media

  29. A big thank you to our sponsors:

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