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WHO ARE WE?

THE POWER OF YOUTH TRAVEL How destinations can support the growth of youth, student and educational travel By David Chapman Director General – WYSE Travel Confederation Presenting the findings of the NEW Horizons lll survey. WHO ARE WE?.

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WHO ARE WE?

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  1. THE POWER OF YOUTH TRAVELHow destinations can support the growth of youth, student and educational travelBy David Chapman Director General – WYSE Travel ConfederationPresenting the findings of the NEW Horizons lll survey

  2. WHO ARE WE? • To contribute to the personal and professional growth of students and young people and positively impact our global community by fostering international understanding, responsible international travel, cultural exchange and education • 500+ member organisations from 120 countries • Trading & Networking • Research • Education • Representation • International conference

  3. THE IMPORTANCE OF YOUTH TRAVEL • Represents over 20% of international arrivals • Generated $182bn in international tourism receipts in 2012 • Young people are the future of travel • UNWTO estimates an increase from 200 million international youth trips to date to 300 million by 2020

  4. Putting the spend into context: World’s top 5 football clubs $7.1bn Facebook’s market value $13.1bn McDonald’s market value $99.5bn Annual budget Argentinian gov’t $105.8bn Youth Travel $182bn

  5. NEW HORIZONS lll • The only longitudinal global study of youth travel • Surveys every 5 years since 2002 • Expanding geographical coverage • Sample size:

  6. New Horizons lll

  7. AGE PROFILE (IN %)

  8. WHY ARE THEY TRAVELLING? (IN %)

  9. MOTIVATIONS (IN %)

  10. INFLUENCES ON DESTINATION CHOICE (IN %)

  11. INFLUENCES ON TRIP TIMING (IN %)

  12. HOW OFTEN DO THEY TRAVEL? (IN %)

  13. TRIPS TAKEN OUTSIDE HOME REGION (IN NO)

  14. BOOKING ONLINE VS AGENCY VISIT (IN %)

  15. BOOKING FACTORS (IN %)

  16. INFORMATION SOURCES PRE-TRIP (IN %)

  17. WHAT DO THEY WANT FROM A WEBSITE? (IN %)

  18. HOW DO THEY GET THERE? (IN %)

  19. WHERE DO THEY STAY? (IN %)

  20. HOSTELS FAVOURED BY YOUNGER INDEPENDENT TRAVELLERS (IN %)

  21. HOSTEL DIVERSIFYING THEIR MARKETS (IN %)

  22. INFORMATION SOURCES ON THE ROAD (IN %)

  23. NUMBER OF INFO SOURCES USED (IN NO)

  24. DAILY COMMUNICATION USED ON THE ROAD (IN DAILY %)

  25. ACTIVITIES IN THE DESTINATION (IN %)

  26. TOTAL SPENDING (IN €)

  27. A DECADE OF TRENDS • Staying young longer • Travelling more often, further away • Spending more of their parent’s money • Living life online • Growing information hunger • Being far away, but keeping in touch with home • The decline of the backpacker, the rise of the flashpacker

  28. What can destinations do to attract this market? • Visas and other border controls • Information is king! • Destination website information • Understand the age and motivations of your market • On line booking • WiFi availability • User generated content • Social media

  29. A big thank you to our sponsors:

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