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Marketing Mix

Explore the significance of the marketing mix in decision-making processes for purchasing products/services. Learn how it helps distinguish between different options and make informed choices.

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Marketing Mix

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  1. Marketing Mix Nat 5 Business Management - Marketing

  2. Lesson Starter • Think-Pair-Share: Think about the different decisions you make when looking at or thinking about buying a product/service. What helps you to decide between one product or another? Discuss with your partner and write down some ideas.

  3. Learning Intentions At the end of this lesson, you should be able to: • Confidently describe the elements of the Marketing Mix • Understand why this is important in decision-making

  4. Task • Copy out the following table:

  5. The Marketing Mix

  6. Why is the Marketing Mix Important?

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