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Transmedia Storytelling : A new strategy for learning

Start. Transmedia Storytelling : A new strategy for learning. Lee Lindsey. Rate your existing understanding of transmedia storytelling: I know nothing about it I read the Wikipedia article before this event I have a fair level of understanding of transmedia storytelling

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Transmedia Storytelling : A new strategy for learning

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  1. Start Transmedia Storytelling:A new strategy for learning Lee Lindsey

  2. Rate your existing understanding of transmedia storytelling: I know nothing about it I read the Wikipedia article before this event I have a fair level of understanding of transmedia storytelling I know a lot about transmedia storytelling Poll 1

  3. I have used or are currently using transmedia storytelling techniques for a learning program… Poll 2

  4. I'm interested in learning about transmedia storytelling for learning because… Poll 3

  5. What transmedia storytelling is, with examples How organizations are using transmedia storytelling to engage audiences The potential of transmedia storytelling for learning Which technologies to use for transmedia storytelling Objectives

  6. Whatis transmedia storytelling? transmediastorytelling: Lee Lindsey | October2013 A New Strategy for Learning Slide6

  7. example

  8. ‘Across media’ storytelling Tellingdifferent parts of a story throughdifferent media – usingeachmedium’s affordances Ideally, each contribution stands on itsown as well as contributing to the larger story definition

  9. Books – Print, Electronic Videos – Movies, YouTube Games – Board, Role-Playing (RPGs), Alternate Reality (ARGs) Social Media – Blogs, Twitter, Facebook In-person – Meetups, Protests, Flashmobs Phones – Voice and Voicemail Mobile – SMS, Location Services Types of media

  10. Potential for learning Reach a larger audience Improve engagement Why transmedia?

  11. Do youunderstand the definition of transmedia storytelling? Pulse check

  12. Approaches to transmedia storytelling transmediastorytelling: Lee Lindsey | October2013 A New Strategy for Learning

  13. ‘The beast’ Alternate reality game (arg)

  14. The beast

  15. Alternate Reality Game 2010 Cisco Global Sales Meeting Cisco’s ‘The hunt’

  16. A design for storytelling in which the audience helps determine the outcome of the story Less dependent on the designer Participatorystorytelling

  17. dog and pony dc Theatre company Explores new techniques regarding the role of the audience in the narrative Believe in creating shows that are conversations Participatorystorytelling

  18. Beertown Citizens discuss what comes out of the capsule, and what should go in Audience is tapped as Beertown’s citizens and participates in the performance Created town website: http://visitbeertown.com/, told attendees to visit beforehand Facebook page: https://www.facebook.com/BeertownUSA Participatorystorytelling

  19. Participatorystorytelling

  20. Evolution • Notes: • Have not leftpriorapproachesbehind • Each stage not distinct from one another – a trend Evolution of transmedia

  21. 13 Street, Last Call Yes or No? Is this transmedia storytelling?

  22. Using transmedia storytelling transmediastorytelling: Lee Lindsey | October2013 A New Strategy for Learning

  23. Budget Any budget Audience Is willing Consumes content through multiple channels Content Makes for a good story – has to be a good story When to use transmedia storytelling

  24. QR / Augmented Reality Codes SMS Location-based services Social media Podcasts Video Key tech for transmedia

  25. Roll yourown Example: Articulate Storyline Twilio – Messaging API Conducttr How to use

  26. Storyline + twilio

  27. Storyline + twilio

  28. Storyline + twilio

  29. Storyline + twilio

  30. conducttr

  31. What do yousee as the advantages and disadvantages of using transmedia storytelling for learning? Advantages / disadvantages

  32. Where to learn more transmediastorytelling: Lee Lindsey | October2013 A New Strategy for Learning

  33. Where to learn more

  34. Where to learn more

  35. Contact info transmediastorytelling: Lee Lindsey | October2013 A New Strategy for Learning

  36. leelindsey1@gmail.com @leelindsey (804) 519-3331 Contact info

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