Multicultural Recruitment: Steps to Success

1. Multicultural Recruitment:Steps to Success Elissa Lopez, Hawkeye Freddy Miranda, UNI Melissa Tate, UNI Education Talent

2. Objectives • Understand Key Terms • Understand demographics and how to use them. • What is going on in your territory? • Collaboration between Institutions • What we have tried • What to take away • Plan of action

3. Understanding key terms

4. Key Terms

5. Minority A group of people who have a different ethnicity, religion, language, or culture to that of the majority of people in the place where they live. Underrepresented Minority A minority is considered underrepresented when for example the percent of African Americans enrolled in a state college is lower than the percent of African Americans of college-age in whole state.

6. Characteristics of a minority group • Suffering discrimination and subordination • Physical and/or cultural traits that set them apart and which are disapproved by the dominant group • A shared sense of collective identity and common burdens • Socially shared rules about who belongs and who does not determine minority status • Tendency to marry within the group. Fegin, Joe R.; Joe R. Fegin (1984 (2nd edition)). Racial and Ethnic Relations. Prentice-Hall. pp. 10. ISBN0-13-75012-0.

7. Diversity The state of being diverse, where diverse is being of various kinds. Pluralism Asocial system based on mutual respect for each other's cultures among various groups that make up a society, wherein subordinate groups do not have to forsake their lifestyle and traditions but, rather, can express their culture and participate in the larger society free of prejudice.

8. Multiculturalism Abody of political philosophy about the proper way to respond to cultural and religious diversity with the justification that mere tolerance of differences does not entail that members of minority groups will be treated as equal citizens.

9. Affirmative Action Action to increase the representation of underrepresented minorities.

10. Diversity Justification Student body diversity is a compelling state interest that can justify the use of race in university admissions “…students learn better in a diverse educational environment, and they are better prepared to become active participants in our pluralistic, democratic society once they leave such a setting….” Patricia Gurinin Gratz v. Bollinger, 122 F. Supp. 2d 811 (2000), at 823.

11. Integration Justification • Unless disadvantaged racial groups are integrated into mainstream social institutions, they will continue to suffer from segregation and discrimination. • It is a loss suffered by the American public at large in its failure fully to realize civil society… Anderson, Elizabeth S., 2002. “Integration, Affirmative Action, and Strict Scrutiny,” New York University Law Review, 77 (November): 1195–1271.

12. What is the status of affirmative action in your state?

13. Different Strokes for Different Folks

14. Send the message that they belong! WE WANT YOU!!!

15. Today’s Key Strategy:Collaboration… First, know your demographics Collaboration for recruitment Collaboration for retention Collaboration with Trio programs What makes collaboration work

16. Demographics The First Step in the Recruitment Plan

19. Iowa Minority Populations • African American population in Iowa • 89,148 as of 2010 • Hispanic/Latino population in Iowa • As of 2010: 134, 402 Latino’s in Iowa • Estimated to grow to 384, 320 in 2040

20. What are your state’s demographics?

21. Other StatesAccording to 2010 U.S. Census… • Minnesota- 5,303,925 total population African American- 274,412 people • Hispanic/ Latino- 250,258 people • North Dakota- 317,498 total population • African American- 7,690 people • Hispanic/ Latino- 13, 467 people • South Dakota- 363, 438 total population • African American- 10, 207 people • Hispanic/ Latino- 22, 119 people • Wisconsin- 5,686,986 total population • African American- 359,148 people • Hispanic/ Latino- 336,056 people

22. The Reality Check! Where do you stack up?

23. Bringing Diversity Home • Diversity on Hawkeye campus Spring 2012 • 493 (8%) African American • 137 (2%) Hispanic • Diversity on UNI campus Fall 2011 • 383 (2.9%) African American • 276 (2.1%) Hispanic

24. Collaboration between Hawkeye and UNI for Recruitment

25. Two Steps to Success Long-standing collaboration • Admissions Partnership Program with Hawkeye Community College and the University of Northern Iowa • 2+2 program • Dorm options • Collaboration of student organizations • High school visits • Iowa conferences and events

26. Competition vs. Collaboration • Working together • Collaboration between Elissa and Freddy • Presentation to Hawkeye Community College Students • Latin American Organizations as a recruitment arm • Iowa Latino Conference • When visiting high schools • Why it is important we work together • Ease of transition between schools • Partnership programs- we not only “walk the walk but talk the talk” with working together

27. Collaboration between Hawkeye and UNI for Retention

28. Collaborating in student support • Hawkeye • Academic Support Center tutoring • Trio -SSS • Multicultural Affairs Office • Latin American Student Organization • Multicultural Student Organization • International Club • UNI • Academic Learning Center • Trio –SSS/McNair • Center for Multicultural Education • Multicultural Student Organizations • Ethnic Student Promoters • Jump Start Orientation

29. Collaboration with Trio programs

30. Trio Programs

31. UNI Educational Talent Search College Enrollment for Class of 2011

32. Educational Opportunity Center College Enrollment for 2010-2011

33. Working with Trio • We have goals • Enrollment, career assessments, study skills, course selection, ACT registration, college tours, financial literacy, college tours, admissions and financial aid applications etc. etc. • We have access to students • Many of our target school districts are communities with a high concentration of minorities • We work with our students to get them college ready, but we need help.

34. Trio Contacts • MaeoppThe Mid-America Association of Educational Opportunity Program Personnel  • Indiana • Illinois • Iowa • Michigan • Missouri, Kansas, Nebraska • Minnesota • Ohio • Wisconsin • Aspire Trio • North Dakota Aspire • South Dakota Aspire

35. What Makes Collaboration Work • Trust • Respect • Communication • Creativity • Believing in the institution where you work at • Outreach/ recruitment • Thinking outside of the box to reach students • Attend trainings

36. Goals • Learn about the demographics of your state • What is your office target market? • You can’t be everywhere • Plan your strategy plan • Identify your support network • Within the college: Who will be able to work with you in a short notice • Outside of the college: people within the community, other colleges

37. Questions? Thank You!!

38. Discussion • Are you concerned with Affirmative Action Laws? • How would/does the Dream Act affect your strategic plan? • How have you collaborated with other colleges? • How have you collaborated with Trio programs?