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Travelling Australia Travel plans for 2005 and the impact of discount airlines

Travelling Australia Travel plans for 2005 and the impact of discount airlines. Hotel Motel and Accommodation Association Conference July 2005. Research and insights advisory Many clients in travel, tourism and leisure, including … Fiji Visitors Bureau Tourism NSW Globus & Cosmos

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Travelling Australia Travel plans for 2005 and the impact of discount airlines

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  1. Travelling AustraliaTravel plans for 2005 and the impact of discount airlines Hotel Motel and Accommodation Association Conference July 2005

  2. Research and insights advisory Many clients in travel, tourism and leisure, including … Fiji Visitors Bureau Tourism NSW Globus & Cosmos Group Event Travel I-Explore Arajilla – Lord Howe Island Park View Hotel – Alexandria NSW Presentation available online Who is Stollznow Research?

  3. Where people are travelling in 2005 The method people use for booking travel The mode of travel to their destination The effect of discount airlines on The size of the Australian travel market Bookings at hotels, motels and accommodation properties What we wanted to know

  4. 1,197 individuals answered questions as part of the Stollznow Panel Panel members come from all states Metro and regional areas Self-completion by mail Questions answered in December 2004 Additional questions 25th July Small base size of 40 respondents Caution, but indicative The survey

  5. Travel in 2005

  6. Travel planned in the next 12 months Base: All people 1197

  7. Travel planned in the next 12 months Base: All people 1197

  8. Australian destinations 1.96 trips planned in Australia per person Base: All people those travelling in Australia 781

  9. Australian destinations This chart shows the destinations of each state eg 54% of those from NSW are visiting NSW. Totals add to more than 100% due to multiple trips Destination Source market Base: Those travelling in Australia 781

  10. Planning for the next trip

  11. Destination of next trip Base: All people those travelling 828

  12. Main reason for next trip Base: All people those travelling in Australia 781

  13. Accommodation type Base: All people those travelling in Australia 781

  14. How they’re booking air travel Base: All people those travelling in Australia 781

  15. How they’re booking accommodation Base: All people those travelling in Australia making bookings

  16. Discount airlines

  17. Are discount airlines a good thing for Australians? Base: All people 1,347

  18. Travelled more in Australia Base: All people 1,347

  19. A static marketplace Source: Tourism Research Australia, 'National Visitor Survey', 2003

  20. How many trips in the next 12 months where you will stay overnight? Modes of travel [When using air] Have cheaper fares played a part in your decision to fly? Are any of these trips additional to your usual travel due to cheap air fares? [Where cheap airfares have played a part] If not flying would you have driven and stayed on route? Interest in regional tourism Mini-survey

  21. Travel mode

  22. Travel switching Base: July survey 40 people

  23. Would you have stayed overnight en route Those travelling by plane where cheaper airfares played a part in their decision to fly ― 29% of all travel Base: July survey 40 people

  24. Interest in regional travel Mean 6.5 61% Base: July survey 40 people

  25. What does all this mean?

  26. Travel to ‘home’ state usually the largest destination Decline in ‘roadside’ accommodation If business has been slow, it’s because there's less business The role of VFR Over 1/3 of domestic travel What can we learn

  27. Strong interest in regional travel Market the location Give people a reason to visit Develop a Unique Selling Proposition (USP) Can VFR be developed into regional tourism? Take advantage of changes in bookings Limited use of travel agents for domestic travel Strong use of internet and direct bookings Must have online booking Need staff to handle sales and information Staff also need to sell the region Use the findings to prosper

  28. Contact details • Neil Stollznow • PO Box 16Level 2/156 Military RdNeutral Bay NSW 2089T +61 2 9953 7543F +61 2 9953 7563M +61 412 200 235 • neil@stollznow.com.au • www.stollznow.com.au

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