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PresentationOverview Advantagesand Disadvantages Search EngineBasics 5 1 SEO 4 What isSEO? 2 3 Conclusion Need ofSEO
Search EngineBasics Searchenginesareprogramsthatsearchdocuments for specified keywords and returns a list of the documentswherethekeywordswerefound. SomeofthepopularSearchEngineare Google,Bing,Ask,Bing,Baidu,e.t.c
What isSEO? Search engine optimization (SEO) is the processofimprovingthevisibilityofawebsite or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), searchresults. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical searchengines.
Need ofSEO If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting yoursite. The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google &AskJeeves
Conclusion Unique Content Link FriendlyFormatting Avoid Black Hat SEO Content relevantkeywords MarketAwareness Unique HTML page title for every landingpage
ADVANTAGES OFSEO DISADVANTAGES OFSEO Perspective (Global / Regional) Targeted Traffic Increase Visibility High ROI (Return on Investment) Long termpositioning Cost-effective Flexibility You may be prevented from competing on a level playing field, because competitors and even affiliates may use less ethical black hat SEO techniques. As a consequence, the biggest disadvantage of SEO is a lack of control. You are subject to changes in thealgorithm.