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CAPITALIZING ON THE ENERGY INDUSTRY

CAPITALIZING ON THE ENERGY INDUSTRY. ForceField Energy Inc. NASDAQ : FNRG. Forward-Looking Statements.

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CAPITALIZING ON THE ENERGY INDUSTRY

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  1. CAPITALIZING ON THE ENERGY INDUSTRY ForceField Energy Inc. NASDAQ: FNRG

  2. Forward-Looking Statements Except for statements of historical fact, the matters discussed in this press release are forward-looking. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects" or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the Company's control, which may cause actual results to differ materially from stated expectations. Some of the factors that could cause actual results to differ materially from the forward-looking statements contained herein include (i) the Company’s ability to estimate 2014 revenue guidance; (ii) the Company’s ability to obtain adequate financing to achieve its LED revenue objectives; (iii) the successful installation and efficacy of the Company’s LED lighting products; (iv) the successful integration of ALD’s operations into ForceField Energy; and (v) other factors without limitation, which are detailed in documents that we file from time to time with the Securities and Exchange Commission and available at www.sec.gov. For a written description of these factors, see the section titled “Risk Factors” in the Company’s Form 10-K for the fiscal year ended December 31, 2013 and any updating information included in subsequent SEC filings. The Company disclaims any intention or obligation to update these forward-looking statements whether as a result of subsequent event or otherwise, except as required by law.

  3. ForceField Business Profile PRIMARY BUSINESS SEGMENT: LED LIGHTING SOLUTIONS ForceField Energy is a worldwide distributor of commercial light emitting diode (LED) products with concentration of its activity within North, Central and Latin America, the Caribbean and parts of Europe for many leading LED manufacturers. Company Strengths • Source products from numerous high quality suppliers including an exclusive distribution arrangement with a premier manufacturer, Lightsky • Completed recent acquisition of established leading commercial lighting company • Innovative financing solutions allowing off book with no upfront payment on an accelerated timeline.

  4. Public Company Profile “FNRG”NASDAQ 16.1 million 25.8% $86 million 745,000 3.42 $12-15 million • Shares Outstanding • Management Share Ownership (A) • Market Cap • Warrants Outstanding (B) • Current Ratio as of 3/3/12014 • 2014 Revenue Guidance A. Management shares voluntarily locked up since 2010 until end of 2014 B. All warrants exercisable from $4.00 - $5.00 per share and expire between April 2014 and April 2015. C. Prior to the acquisition of ALD on April 25, 2014

  5. Business Objectives Develop and expand current business segment generating organic growth Embark on a series of synergistic acquisitions that broadens ForceField’s reach, create and acquire additional revenue streams and opportunities as well diversifying our customer base both domestically and internationally. Leverage corporate overhead to maximize earnings Generate superior profitability and stock appreciation for our shareholders. Create value and position the company for continuous growth.

  6. LED Lighting Segment • In less than a 30 day period, we recently completed the accretive and synergistic acquisition of an award-winning and highly respected LED commercial lighting distributor, American Lighting & Distribution (“ALD”) based in San Diego, California on April 25, 2014: • Superb management team • Provides infrastructure and installation support to ForceField’s existing and future opportunities • Track record of success over 28 year period • $7.0 million in unaudited revenues and $900,000 in adjusted EBITDA without receiving support in providing LED customer financing from its equity owners

  7. In Business Since 1986 Founded Initially As Light Bulb Distribution Business Neil Miller & Tracy DeBerry Bought The Business in 2000 Sold Business in 2003 to 17th Street ALD Licensed Electrical Contractor California C10 License 818848 All Projects Focused On Energy Efficient Lighting Headquartered in San Diego Install Projects Across Entire State of California and various states on the West coast. Sales Team & Installers Also Located in Northern CA History & Overview

  8. Unique Business Model – Built For Success In This Industry Sales People & Installers Paid As Variable Costs Lean Organization – Built For Speed & Efficiency 25 Years Experience With A Solid Reputation In Commercial Lighting Impeccable Reputation In Industry Recognized Leader in California Rebate Programs Awarded “Top Contractor” By PGE, SCE, SDGE Aggressive Marketing Program Custom Tailored Marketing Campaigns Google AdWords / SEO Much More Aggressive Than Competitors Company Strengths

  9. Highlights • Long History Of Success & Strong Relationships With California Utilities • Recognized As “Top Contractor” By SDGE, SCE, and PGE • Full Infrastructure Including Management, Installation, And Well-Trained Sales & Marketing Team • Installed Base Of Over 20,000 Satisfied Customers – Most Of Whom Are Potential Recurring Customers In Future Years 28 Year History In The Industry. Over 20,000 Customers Served.

  10. Sampling of Customers M i l i t ary Bases & Gov e r n ment Projects Scho o l s, C o l l eges, & Hos g i tals Parking Ga r ages & L o t s T8 Comm e r c i al P r o j ects • Camp Pendleton • Santee School District • Pac i fic Gas & E l e c t ric • Qualcomm Sta d i um • Lake s i de Scho o l D i st r i ct • C i ty of Santa C l a r a • M a r r i o tt - Numerous s i tes • Northrop Grumman • Po rt Hueneme Base • M i r ama r College • MGM Ho t els - Las Vegas • Supe r King Grocery • M i ramar A i r S t at i on • P l acer Un i fied School D i s t r i ct • Westfield Ma ll • D i x i e l i ne L umb e r • 42 n d Street Navy • U n i vers i ty San D i ego • Pa d r es P a r k i ng Garage • lnvi t rogen • Hyatt • C i ty of San D i ego Bu i l d i ngs • San Diego State U n i vers i ty • Sen tr e Partners • Sh a r p Mary B i rch Hos p i t a l • Kaise r Pe r manen t e • US Traffic Highbay P r o j ec t s • CBRE • Tor r ey P i nes High School • Ch u r ch of L a t t er Day S a i nts • ACE Parking • Over 300 Schools • Everything a Dea l S t ores • Home Depot • L o w e's D i s t r i b u t i on Cente r • General Atomics Hote l s A u t o Deal e r sh i gs • John Wayne A i rport • Wh i r l pool • San Diego Bay f r ont H i l t on • PCC Logistics • BMW Concord • Sony • CBS Bui ld i ng • Bob Baker Jeep • Inte rn ational Paper • Beverly H i ll s Four Seasons • Hyatt N e w port Beach • Concord Chevrolet • Pro L ogis • Fox Studios Buildings • American Bu i l d i ng Supp l y • Portland Ma r r i ott • Fresno Mercedes • CBRE - Numerous • Shas t a Beve r age • Sh e r aton Ce r r i tos • Lake Elsinore Ford • Sharp Hospi t al • MOR Furni tu r e • Embassy Sui t es - L a Jolla • Win t er Chevrole t & Honda • El Cajon Library • Dou b l etree - San Jose • F i at of Pa l m Sp r i ngs • Bumble Bee Foods • A t o m i c Box • Metro Honda • Union Tribune • Residence Inn - La J olla • Ca l i f o r n ia Bank & T r ust • Ducommun Aerospace • No r mandie Casino • Penske • Motorola • Fairmon t Newport Beach • Frank Toyota • Collie r s • Qualcomm • CBRE • S il ver Legacy Casino • Walnu t C r eek Mercedes • Solar Turb i nes • Pe n i nsu l a l nfin i ti • Kearney Mesa Detent i on Fac il i ty • Walmart • Luxe Hote l • Many Othe r s • Many Others • Many Others • Many Othe r s Over 20,000 Commercial Customers

  11. Success Story Hotel LED Lighting BEFORE AFTER Customer Testimonial Project Highlights: • Comprehensive Lighting Upgrade: - LED Lamps & Fixtures, 25 Watt T8’s • Over 6000 LED Lamps Installed • $150K In Annual Energy Savings • 13 Month Payback “The project turned out superb.  What a great look!  Are we satisfied?  By all means and then a little more. Installation team was first class and produced quality work.  Our hat is off to Brett (on site manager). Feel free to use as a reference – we would be honored to share your service.” - John Thoennes, Dir Operations

  12. Success Story Large Highbay Building Upgrade BEFORE AFTER Environmental Benefits • 260,429 kWh’s Saved • 372,413 CO2 lbs Emission Reduced • 36 Equivalent Forest Acres Added • 23 Equivalent Cars Removed Project Highlights • Metal halide fixtures replaced with T5’s. • Fixture wattage reduced from 465 to 216 W. • Occupancy sensors for increased savings. • Longer life lamps = reduced maintenance. • Light levels increased. • Quality of lighting improved. • $40,000 Annual Savings! • 4 Month Payback. 285 Fixtures = $40K Annual Savings

  13. Success Story Auto Dealership Upgrade AFTER BEFORE Customer Testimonials “The new outdoor lighting has made a huge improvement for our staff working after daylight hours.  All of us at the Dealership appreciate the organized installation of both the interior and exterior lighting as there were no interruptions to our daily routines.” - Judy Dobbert, General Manager Project Highlights • Before: 400 Watt Metal Halide Fixtures • After: 4 Lamp T5 Fluorescent Fixtures, 216 Watts • 53% Energy Savings Per Fixture! • Much Brighter & Cleaner Look • 40,000 Hour Rated Lamp Life • Reduced Maintenance Costs

  14. Growth Opportunities • California Schools – Prop 39 • California Voters Approved $5.75B For Energy Efficiency in Schools • Spending Budget = $550M Per Year • Funding Approved For Five Years – Beginning in 2014 • Projects Include Lighting Upgrades & Other Energy Efficient Projects • Money Is Awarded To Schools & Community Colleges • Prop 39 = http://energy.ca.gov/efficiency/proposition39/index.html Prop 39 Is Biggest Stimulus Package Ever For Lighting In California (And No One Has Installed More Schools Than We Have)

  15. FORCEFIELD’S STRENGTHS • All Products Holds A Series Of Design and Utility Patents, Certificates Including ISO9001, CE, Rohs, CSA, UL, ICE, DLC and Other Qualifications • Has A Complete And Wide Range Of Products at Highly Competitive Pricing Levels And Can Very Rapidly Custom Build Specialty Led Products For Specific Projects

  16. Advantages of LED Lights • The LED light is considered “green” because of the absence of dangerous chemicals and minerals with a significant reduction in energy consumption. No Mercury, No UV, No Health Risk and No Pollution • 90% of the energy pumped through an incandescent light bulb is wasted as heat; that’s why traditional bulbs are so hot to the touch. • LED’s will reduce energy consumption by up to 50-85%. • The paybacks on LED replacements of commercial lighting are very short (in most cases two years or less) – plus there are credits and incentive in place for consumer to change to LED. • 50,000 hour rated life. • LEDs are better at placing light in a single direction than incandescent or fluorescent bulbs. Because of their directional output, they have unique features that can be exploited by clever designs.

  17. LED Market: Size & Key Drivers • The phase-out of incandescent light is already underway with the 100 watt bulb and will end in 2014 with the 40 watt bulb. • According to a DOE Study “Energy Savings Potential of Solid-State Lighting in General Illumination Applications 2010-2030”, there are over 7 billion lamps of varying types in US buildings.   The total dollar value of replacing every Commercial and Industrial Fluorescent and HID lamp Worldwide is estimated to approach $1 trillion dollars.

  18. Importance of LED Lighting Source: 2011 Energy Efficiency Indicator: IFMA Partner results International Facility Management Association

  19. LED Marketing Strategy • Focus on High ROI products with widest use in the Commercial, Industrial and Institutional sectors. • Target customers where economics carry the day and where utility costs and incentives may be the highest such as corporations, hospitals and institutions where lighting and a good “green image” are important. • Focus attention on larger customers who can undertake an ongoing LED roll-out over many years with large and continuous volumes. • Leverage existing business relationships to identify locations for immediate trials in high visibility location that will attract publicity for the Company. • Provide turnkey solutions to end users incorporating all aspect of LED installation • Provide third party financing at competitive rates and lease financing based upon a percentage of revenues

  20. Revenue Guidance and Large Project Opportunities Revenue Guidance for 2014: The Company projects $12.0 million to $15.0 million in consolidated revenue for 2014, which includes revenue generated from ALD from the closing date through year-end 2014. All of the revenue included in guidance is projected to come from the Company’s LED operating segment which includes ALD. Opportunities in Large Projects The above revenue guidance for 2014 does not include any potential revenue from 4 recent LED projects with bids outstanding amounting to approximately $111 million. There are no assurances that the Company will win any of these bids.

  21. Synergistic Product Offerings Automated Metering Solutions “Smart Electric Meters” • In 2013 we entered into cross-distribution agreement whereby each company will represent and sell each other’s energy efficiency products and solutions in United States, Canada, Mexico, and Latin America. PowerOneData will initially focus on distributing the LED products and solutions in conjunction with its Automated Street Light Management (ASLM) systems, and ForceField will focus on the distribution of the PowerOneData’s smart meters and advanced Database Management Software and other related products and software. • PowerOne provides real-time cloud data solutions so utilities and large power consumers can manage, monitor, and bill for power more efficiently. • 4 utility companies in Latin America are already testing the smart meter and proposal are under review for orders of significant orders, also signed LOI for 80,000 smart meters with ESPH. • January 2014 – received exclusive distribution rights for Mexico, Latin America and the Caribbean.

  22. Waste Heat Operating Segment TransPacific Energy (“TPE”) Proprietary and Innovative Refrigerant Mixtures Transforming the Heat Recovery Industry Sells systems directly to customers for their installation and operation TPE owns, installs and operates ORC systems, sell electricity, PPA Licenses TPE technology for specific applications and markets R&D….new ORC applications & Renewable Energy

  23. Organic Rankine Cycle 1‐2: The organic fluid (blend) is vaporized and superheated in the evaporator 2‐3: The organic vapor is expanded through the turbine 3‐4: Expanded vapor heat up the organic liquid 4‐5: Vapor is condensed 5‐6: Organic liquid is pumped 6‐1: Organic liquid is heated up with vapor from turbine outlet

  24. TPE – Major AdvantageAgainst Competitors Competition limited in efficiency & application temperature TPE Other ORCs

  25. Worldwide Potential ORC Applications Customers Worldwide… Hot Gas or Hot Fluid Applications • PPP using fossil fuel • Solar and Geothermal power plants • Food processing facilities • Petrochemical refinery installations • Pyrolysis • Abundant/Live oil wells • Desalination process • Biomass applications • MWD sites • Marine transport • Ocean warm waters (OTEC) • Cooling Tower replacements and substitutes • Condenser Alternatives • Various DOD applications

  26. Investment Highlights and Differentiators • Experienced and highly motivated management team with a track record of success at the public company level. Management has completed over 30 M&A transactions during their careers • Ability to access decision makers at high profile companies without incurring infrastructure significant expense • Conservative cash management • Clean cap structure, and balance sheet • Low management compensation – interests completely aligned with shareholders • NASDAQ listed: FNRG

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