NATIONAL SCHOOL LUNCH WEEK

1. NATIONAL SCHOOL LUNCH WEEK October 12-16, 2009

2. “All-Star School Lunch” is a slam-dunk to help teach students about the importance of eating a balanced lunch and being active. Key Message

3. “All-Star School Lunch” Theme • NSLW 09 will help students learn about the importance of eating healthy and being active • The NBA inspired campaign features 5 “basketball teams” each comprised of healthy school lunch menu items and coached by a current or former NBA/ WNBA player • The “teams” reinforce the concept of eating a balanced school lunch • The campaign runs from Aug 09 to Oct 09, culminating during NSLW, Oct12-16

4. Presidential Edition Results Petunia Pita Pocket: 6.6% Biff Burger: 20.5% Gloria Grilled Cheese: 15.6% Larry Lasagna: 14.6% Pete Pizza: 42.7% President of School Lunch 2008

5. 2006 & 2007 Results

6. Draft Your All-Star School Lunch Team Contest • Students will have the opportunity to draft and name their very own All-Star Team, while explaining why their team helps makes them an all-star • Open to students nationwide (Grades 1-12) • 4 national winners (2 online, 2 cafeteria contest) will receive a prize pack • The contests will run August 1, 2009 to October 16, 2009, and national entries (paper format only) are due to SNA by October 30, 2009 • 2 Ways to enter: Online or cafeteria contest For full contest rules and more info, visit www.schoolnutrition.org/allstar

7. Draft Your All-Star School Lunch Team Contest - Online • Students enter their team at www.allstarschoollunch.org • 2 national winning entries will be chosen from the online entries • Winning entries will be displayed at www.allstarschoollunch.org and in School Nutrition • NOTE: Online entry is only available to students over the age of 13 For full contest rules and more info, visit www.schoolnutrition.org/allstar

8. Draft Your All-Star School LunchTeam Contest – Cafeteria Entry How it works • Students (Grades 1-12) can enter • They complete the student entry form by picking their All-Star team and explaining why it will make them an All-Star For full contest rules and more info, visit www.schoolnutrition.org/allstar

9. Draft Your All-Star School LunchTeam Contest – Cafeteria Entry 2 levels of judging 1) Local judging (school level) • Consider judging local contest by grade level and perhaps giving small prizes • A maximum of 3 winners per school can be sent to SNA headquarters for national judging • SNA will not accept submission directly from students. School nutrition staff or a school official must send in the 3 winning entries. For full contest rules and more info, visit www.schoolnutrition.org/allstar

10. Draft Your All-Star School LunchTeam Contest – Cafeteria Entry 2 levels of judging 2) National judging (SNA headquarters) • Contest entries will be accepted at SNA headquarters between August 1, 2009 and October 30, 2009 • 2 national winning entries will be chosen from the cafeteria entries • Winning entries will be displayed at www.allstarschoollunch.org and in School Nutrition For full contest rules and more info, visit www.schoolnutrition.org/allstar

11. www.allstarschoollunch.org • The official All-Star School Lunch website • Nutrition information for kids including: • All-Star team trading cards • “Draft Your All-Star School Lunch Team” Game • Memory Game • Feedback Section

12. Team Trading Cards • Students can download each “team’s” trading card complete with photos of the famous honorary coach. • The back of the card features nutrition “stats” and information. • The trading cards are a great nutrition education tool in the cafeteria or to take home to parents.

13. Participation Sweepstakes • Tell us how you plan to celebrate NSLW and how being an “All-Star” impacts NSLP participation • Prizes will be randomly awarded to entrants in August, September and October • “All-Star School Lunch” sticker sheets to every entrant (while supplies last), • For more information and to enter to win, visit www.schoolnutrition.org/allstar

14. MEET THE “ALL-STAR’ TEAMS

15. CP’s Pizza

16. Dwight’s Quesadillas

17. Vince’s Veggies

18. Nash’s Noodles

19. Taurasi’s Teriyaki

20. Tools & Information • April issue of School Nutrition magazine • Member site www.schoolnutrition.org/allstar • Permission form for logo usage • Menus for NSLW based on the 5 teams • Toolkit with contest entry forms and instructions • Backpack brochures for students and parents • Downloadable presentations & press release • Banner ads for school web sites

21. Tools & Information • Education session at ANC Vegas • Official “All-Star” merchandise from the SNA Emporium • Posters, pencils, balloons, mugs, tray liners, baseball caps, aprons, t-shirts, temporary tattoos, buttons, activity books, bags, rulers… • SNA’s Marketing Center

22. Ideas for Our Schools • Serve each team menu once a week • Create a “Draft Your Own All-Star Team” Contest Day for each grade • Work with Gym teachers to help promote the basketball and activity theme • Hold assemblies on being an “All-Star” • Hold a basketball or bracket tournament • Create costumes for kids or staff

23. Ideas for Our Schools • Create an “All-Star” celebration day and invite the media to attend. What would our celebration day include? • How can we use this campaign to drive awareness of the message of healthy school meals and correct misperceptions about school lunch? • How can we involve students, parents, teachers and administrators?

24. Thank you!