80 likes | 217 Vues
Join Dan Szymczak at the 2012 Community Conference to explore effective social integration strategies that extend your outreach. Discover tools such as email, Facebook embeds, and peer-to-peer campaigns that can strengthen your community network. Learn how to tap into supporters' contact bases and optimize your social media presence, utilizing analytics from platforms like Facebook and Twitter. With 62% of adults using social media and proven engagement metrics, leverage the power of social proof to drive your campaigns forward.
E N D
2012 Community Conference Getting social Dan Szymczak : Engaging Networks October 17, 2012
Extending your reach Social Integration - why? Tools for extending your reach - plug-ins - email a friend - facebook embed ( Timeline app ) - peer to peer Social Strategy www.engagingnetworks.net
Social Integration: why You can’t escape it! Tap into a supporter’s contact base Social proof 62% of adults worldwide now use social media The average Twitter users tweets a link at 9am, achieves a 1.17% click through rate (1.4 followers click the link) Pinterest is now the third most popular social network, behind Twitter and Facebook (in the US) www.engagingnetworks.net
Social Strategy: Demographics and conversations Facebook - analytics Twitter - hootsuite Conversation or bulletin board? www.engagingnetworks.net
Social Integration: how Add to * thank you page or email a friend * thank you email * broadcast email Facebook & GooglePlus Twitter Incorporate @your_org and #campaign_tag Timeline app Remember to use tracking links! I just gave my voice to @CRUK petition on #Radiotherapy. To help save lives you should too. http://bit.ly/e2W3Pa www.engagingnetworks.net
Into the account: www.engagingnetworks.net
Further Ideas: Peer to peer campaigns Campaigns that require social engagement - competitions - vote on ideas or journey Community www.engagingnetworks.net
QUESTIONS www.engagingnetworks.net