1 / 10

Evolving Social and Political Debate on Identity Management

© Copyright Acxiom Corporation. All Rights Reserved . Evolving Social and Political Debate on Identity Management. February 2007. Agenda. Terminology Consumer Perspective Political Debate Trends in ID Fraud Concluding Remarks. Terminology Matters. Identity Needs

neo
Télécharger la présentation

Evolving Social and Political Debate on Identity Management

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. © Copyright Acxiom Corporation. All Rights Reserved. Evolving Social and Political Debate on Identity Management February 2007

  2. Agenda • Terminology • Consumer Perspective • Political Debate • Trends in ID Fraud • Concluding Remarks

  3. Terminology Matters • Identity Needs • An Identity I Recognize • A Verified Legitimate Identity • Identity Theft: Do Definitions Still Matter? Payment Cards Center of the Federal Reserve Bank of Philadelphia – August 2005 http://www.phil.frb.org/pcc/discussion/identity-theft-definitions.pdf • Payment Card Fraud • Account Takeover • True Name Takeover • Fictitious Identity Fraud (Synthetic Identity)

  4. Consumer Concerns Most Consumers • Security Breaches • ID Fraud (Account or True Identity Takeover) • Pretexting • Spyware, Phishing and Farming Some Consumers • RFID Tags • Frequent Shopper Cards • Cookies • Biometrics • Public Surveillance

  5. Consumer Perspective • Convenience almost always wins. • Great willingness to accept surveillance if it provides greater security. • Most are willing to provide sensitive PII in return for real benefits (personalization, discounts, speed, etc.) • High acceptance with the low or no hassle consequences from the loss/theft of a payment card. • Don’t care about fictitious identity fraud. • Much too hard to repair their identity when true name takeover happens.

  6. Political Debate • Security Breach Notification Laws • Credit Freeze Laws • Real ID Controversy • Restrictions on Use of Social Security Number • Spyware Bills • Increased Penalties for ID Fraud • Increased Emphasis of Law Enforcement on ID Fraud

  7. Research Findings • Cost of ID Theft in 2005 • DOJ estimates $6.4 billion • FTC estimates $9.3 billion • Chief Marketing Officer Council & Business Performance Management Forum • 40% of consumers have stopped a transaction in progress when they suddenly felt uncomfortable because of a security concern • TrustE and TNS US Study • 86% of Internet users believe they know how to protect their PII online • 57% claim to consistently take the necessary steps to do so • However, • 20% read privacy statements • 37% back up important files • 33% change passwords on regular basis • 16% use e-mail encryption • America Online and the National Cyber Security Alliance Research • 25% receive email scams every month that seek to obtain sensitive PII • 74% use their computers to bank, trade stocks or review medical information • 81% of home computers lacked at least one of three necessary protections.

  8. Trends in ID Fraud • On the Rise • ID Fraud Committed by Organized Crime • Phishing and Farming • Medical Benefits Fraud (not well known) • Fictitious Identity Fraud (Synthetic Identity Fraud) • On the Decline • Payment Card Fraud • Unknown • True Name Takeover • Spyware

  9. Concluding Remarks • Understanding the trends in various types of ID fraud are critical to success, as the solutions for each vary. • This issue is badly misunderstood politically. • There is a lot of dislike for anything resembling a ‘National ID’ in the US. • Consumers want this issue of ID Fraud to ‘go away’ or have quick/easy remedies that hold them harmless (like we have with payment card fraud). • New technologies involving the collection and tracking of PII are growing.

  10. Contact me atjennifer.barrett@acxiom.com

More Related