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  1. Produced by:

  2. Welcome and Opening Comments • Ralf Garrison, • Host • The ASSEMBLY • David Ingemie, • President • SnowSports Industries America

  3. The Colorado Convention Center January 31, 2014 THE ASSEMBLY January 23rd, 2013 Data as of December 31, 2012 Presented by: Tom Foley GENERAL SESSION 1: Situation: State of the Industry – Winter 13/14 Sponsored by:

  4. GENERAL SESSION 1: Situation: State of the Industry – Winter 13/14 Moderated by: Nate Fristoe, Director RRC Presenter: Tom Foley, Director of Operations DestiMetrics Presenter: Kelly Davis, Director of Research SIA Presenter: David Becher, Director of Research RRC

  5. 2013: THE DESTIMETRICS DATA Aspen Avon Beaver Creek Breckenridge Copper Mtn Gunnison / Crested Butte Jackson Hole Keystone Mammoth Lakes Mt Bachelor North Lake Tahoe Park City Snowmass Steamboat Springs Summit Cty, CO Telluride Winter Park Vail Hunter Mountain Jay Peak Jiminy Peak Killington Mt Tremblant Mt Washington Snowshoe Stratton Sugarbush Sunday River MTRiP WEST MTRiP EAST

  6. 2013: ECONOMIC ENVIRONMENT Dow Jones Confidence Unemployment

  7. 2014: ECONOMIC EXPECTATIONS Sources: PKF, KPMG, Kiplinger, The Conference Board

  8. SEASONAL HEALTH: PROGRESS TO-DATE

  9. SEASONAL HEALTH: PROGRESS TO-DATE

  10. SEASONAL HEALTH: WHERE WE STAND Occupancy, ADR and RevPAR for Aggregate of all Winter Months (November ‘13 – April ‘14) On-The-Books as of 12/31/2013 RevPAR Occupancy ADR Occupancy ‘13/14: 31.6% ‘12/13 29.6% ADR ’13/14: $352 ’12/13 $336 RevPAR ’13/14: $112 ’12/13 $99 $200 100% $400 90% 80% $150 $300 70% 60% RevPAR ADR OCCUPANCY RATE $100 50% $200 40% 30% $50 12.1% 20% $100 6.9% 4.9% 10% 31.6% $352 $112

  11. CALLING THE SEASON: OCCUPANCY +7.3%

  12. CALLING THE SEASON: RATE +3.0%

  13. CALLING THE SEASON: RevPAR +11.5%

  14. SEASONAL HEALTH: THE BENCHMARK?

  15. SEASONAL HEALTH: SUMMER STRENGTH

  16. Overnight Skier/Rider Characteristics by Time of Season • Interrelationships between: • Holiday / nonholiday periods • Visitor demographics • Geographic origin • Data reflects overnight visitors to Rocky Mountain ski resorts (08/09-12/13 average) • Includes 57 resorts accounting for 94% of Rocky Mountain resort visits • Thanks to NSAA, state associations, and individual resorts for sponsoring efforts & sharing data

  17. Kids’ Visitation & Holiday Periods (Overnight visitors to Rocky Mtn resorts)

  18. Age 18-24 Visitation & University Vacations (Overnight visitors to Rocky Mtn resorts)

  19. Opportunity Segments in Off-Peak Periods (Overnight visitors to Rocky Mtn resorts)

  20. Timing by Domestic Market (Overnight visitors to Rocky Mtn resorts)

  21. Timing by Foreign Market (Overnight visitors to Rocky Mtn resorts)

  22. Overnight Skier/Rider Characteristics by Time of Season • Summary: significant seasonal variation • Strong family representation on holidays • Strong university representation at Xmas, SprBrk • Off-peak opportunities with non-families • Geographic idiosyncrasies in travel timing (typically related to holidays & school breaks) • Cautions: • Visitor profile is diverse throughout core of season • Many overnight visitor characteristics show modest variation by time of season (NPS), or unique variations (LOS) • Significant variability across resorts

  23. State of the Snow Sports Market January 2014

  24. The Snow Sports Market60K FT View Sales reached $2.3B, up 9% in $ and up 7% in units sold through December 19.3M participants 7M who didn’t participate but consider themselves skiers/riders Channels: • Specialty, $1B – up 7% in units and up 8% in dollars • Internet, $548M - up 1% in units and up 12% in dollars • Chain Stores, $496M – up 11% in units and up 10% in dollars Categories • Apparel, $985M – up 2% in units and up 7% in dollars • Accessories, $734M - up 10% in units and up 15% in dollars • Equipment, $541M - up 5% in units and up 6% in dollars Source: *SIA RetailTRAK™ produced by Leisure Trends, a NPD Group Company - August to December 2013 – Carryover Included

  25. Sales by Month $1.15B $1.1B +7% +14% +7% +6%

  26. Sales by channel

  27. $ Sales by Region

  28. Season To Date Sales by Category

  29. Weather January 20, 2013 January 20, 2014

  30. Growing Participation • Learn to Ski and Snowboard Month • Bring a Friend • Passport and Snow Pass Programs • Olympics? • Local/Small Hills? Terrain based Learning and Riglet Parks • Opportunities?

  31. Opportunities and Challenges • Market is up overall but drought in the Pacific region threatens • Programs promoting participation in snow sports are working – what’s next? • Gen Y and Gen Z will soon take over the market – are we ready? • We are getting a clearer picture of why our consumers love to ski and ride – how can we use that? • How can snow sports exploit suburban adult trends?

  32. Contact SIA research • Kelly Davis – kdavis@snowsports.org, 703-506-4224 • Emily Ohara – eohara@snowsports.org, 703-506-4218 • Western SIA Rep – Dave Wray, dwray@snowsports.org • Mountain and Mid-West SIA Rep – Reddy Kennedy, rkennedy@snowsports.org • East Coast SIA Rep – Ed Wray, ewray@snowsports.org

  33. GENERAL SESSION 1: Situation: State of the Industry – Winter 13/14 Panelist: Michael Berry, President NSAA Panelist: Melanie Mills, President & CEO Colorado Ski Country Panelist: Nathan Rafferty, President & CEO Ski Utah