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Enhancing Public Awareness of Glaucoma: Insights from Ealing’s Health Campaign

This pilot study examines a health intervention aimed at improving public knowledge of glaucoma through a local radio interview and newspaper advertisement. Targeting residents aged 45 and above in Southall and the Isle of Wight, the research involved pre-and post-intervention questionnaires. Results indicated significant increases in awareness, particularly in Southall, demonstrating the effectiveness of targeted communication methods in reaching older populations and improving health literacy regarding glaucoma.

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Enhancing Public Awareness of Glaucoma: Insights from Ealing’s Health Campaign

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Presentation Transcript

  1. Glaucoma in Ealing

  2. Where have we been? • qualitative and quantitative • work suggested poor public • health knowledge of glaucoma Public Patients Professionals

  3. Where have we been? • poor public health knowledge • pilot study of radio and press advert

  4. Purpose Apilot study to assess how successful a newspaper advertisement and a radio interview about glaucoma are at reaching their target population.

  5. Methods • The health intervention comprised two components. • 1. An interview on local radio • 2. An advertisement in the local paper. • Our target population were residents aged 45 and above in either Southall (West London) or the Isle of Wight (IOW).

  6. A questionnaire was developed to be carried out pre and post intervention.

  7. Choosing the adverts.

  8. Advert used in Southall Press (Translation) (Translation)

  9. Advert used in IOW Press

  10. Results

  11. Conclusion • In both areas a significant effect on those having heard of glaucoma was found. • This could be attributed to both the advert and interview in Southall but would appear to be attributable to the newspaper advertisement alone on the IOW.

  12. Where have we been? • poor public health knowledge • pilot study of radio and press advert • baseline investigations for • main project

  13. The Ealing Project

  14. The Ealing Project • 6/12 optom.referral

  15. 21/26 practices participated • average 16½ weeks data collection

  16. 21/26 practices participated • average 16½ weeks data collection • 20,540 tests over 6 months • 13,078 (64%) aged 40+ years • 8033 (39%) aged 60+ years

  17. 20,540 tests • 278 referrals for glaucoma (1.4%) • 13,078 (64%) aged 40+ years • 259 referrals for glaucoma (2.0%) • 8033 (39%) aged 60+ years • 171 referrals for glaucoma (2.1%)

  18. The Ealing Project • 6/12 optom.referral • PPV

  19. The Ealing Project • 6/12 optom.referral • PPV • Public Health • Knowledge

  20. Campaign

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