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Maximizing Your National College Fair Impact: Guide for Attendees and Exhibitors

Learn key roles and responsibilities of attendees and exhibitors at the National College Fair. Discover promotion strategies like email marketing, social media outreach, and local partnerships. Find out how to engage the community and maximize visibility for your institution. Get valuable tips on personalizing communications, utilizing resources, and planning ahead for a successful fair experience. Let's make your participation a game-changer!

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Maximizing Your National College Fair Impact: Guide for Attendees and Exhibitors

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  1. Promoting your NationalCollege Fair to Exhibitors and Attendees Ryan Burton-Romero (NCF Committee/ NCF Phoenix Chairperson) Rasheena Wilson (NCF Event Manager)

  2. Promoting We market these fairs to provide an opportunity for students to learn about post-graduate options. We service the community in hopes of bringing as many attendees/exhibitors as possible. Attendees Exhibitors

  3. Roles/ Responsibilities NACAC • Introduces the National College Fair • Provides a general overview of the National College Fair Local Arrangements Committee • Follow-up from NACAC’s introduction • Provides a personal touch

  4. Promoting to Attendees NACAC: • Emails, save the dates, printed mailings, NACAC and facility website, CVBs, list-servs, phone marketing, onsite locator, and on-site newspaper LAC: • Reach out to city government to have a “Go to College Week.” • Revise the counselors list and send mass emails. • Use local affiliate’s resources.

  5. Promoting to Exhibitors (College Representatives) NACAC: • Advertise on NACAC’s website • Send promotional materials to all members • Email last year’s exhibitors • Social Media outlets • NCF fee waiver program • Promote to State/Regional Affiliates LAC: • Personal emails • Reminders

  6. One Step Further • Billboards • Newspaper Ads • Walk of Education (Be a Leader Foundation) • Radio Spots • Local News interviews • Social Media

  7. Key Points to remember • Make it personal • Be detailed • Use resources from NACAC, affiliate, your network and media • Plan ahead • Ask for help

  8. GAME TIME!!!!!!!!

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