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Press Release Submission Service Providers in India

NewsVoir is India's leading news distribution platform. We specialize in distribution of corporate press releases, financial announcements and multimedia to journalists and news publications across the country, which results in media visibility and a powerful online news coverage.<br><br>

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Press Release Submission Service Providers in India

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Presentation Transcript

  1. Writing and Using Press Releases

  2. Overview: Writing and UsingPress Releases • Definition • Advantages • Tips for • Preparing • Using • Discussion: putting it into practice

  3. Press Releases • Also called news releases • Newspaper-style stories disseminated to journalists (and sometimes others) by groups with news or other information they want to convey to broader audiences • Sometimes published as is (especially by smaller media) • Often starting points for stories in the media

  4. Advantages of News Releasesfor Those Issuing Them • Can efficiently disseminate information simultaneously to many members of the media • Can help ensure that coverage is accurate • Can increase the likelihood that desired aspects of the subject are emphasized

  5. Advantages of News Releasesfor Those Receiving Them • Make it easy to be aware of potentially newsworthy items • Can be an efficient source of reliable information on topics • Note: News releases are sometimes termed “information subsidies”.

  6. Advice: Writing a News Release • Have the release resemble a newspaper story. • Keep the release relatively short. • Include an informative headline. • Provide a release date. • List one or more contact people. • Present the main point immediately; then provide details.

  7. Writing a News Release (continued) • If you are trying to promote your institution, mention it early (and perhaps repeatedly) in the article. • Include some quotes. Ideally, place at least one of them early in the release. • Write the release in simple, readable language. • Do not exaggerate.

  8. Writing a News Release (cont) • Consider providing (or offering access to) • Photos • Other graphics • Video clips • Audio clips

  9. Using News Releases:Guidance for Reporters • Regularly check websites that often contain news releases of interest. • Sign up for media lists of institutions often issuing news releases of interest. • Double-check information from news releases. • Don’t base all stories on news releases. Also show initiative in coming up with story ideas. (Not everything important has a release.)

  10. Using News Releases (cont) • In general, use news releases only as starting points. • Consider what is missing—and obtain it. For example, provide broader context. • If the news release is based on a journal article, obtain and read the journal article. • Do interviews, including with outside experts. • Consider using news releases as starting points for stories on broader topics or trends.

  11. Discussion: Putting It Into Practice • General questions, comments, and suggestions • Your experience writing or using news releases; suggestions based on that experience • Things you might do differently in the future

  12. Contact us OFFICE ADDRESS NewsVoir C-011B, First floor, Super Mart - 1, DLF Phase IV, Gurgaon 122002, Haryana Tel.: +91 9871962500Email : info@newsvoir.com Visit: https://www.newsvoir.com/press-release-distribution.html

  13. Thank you!

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