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Presentation of Theories

Presentation of Theories. Muhamad Syazani bin Mohamad Sanee 102120590 Banking and Finance Scholar 16/11/2013. Content. 1)The Theory of Planned Behavior 2)The Theory of Demand and Supply 3) Types of Narrative Conflict 4)Social Norm Theory

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Presentation of Theories

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  1. Presentation of Theories MuhamadSyazani bin MohamadSanee 102120590 Banking and Finance Scholar 16/11/2013

  2. Content 1)The Theory of Planned Behavior 2)The Theory of Demand and Supply 3) Types of Narrative Conflict 4)Social Norm Theory 5)The Transtheoretical Model (Stages of Change)

  3. 1) The Theory of Planned Behavior • Our behavior will come from our intention. • Behavior can be positive and negative. • If the perceived behavior control is greater, the intention to the behavior will be stronger. • Example, even rhino horns have a high value in the market, he still did not kill that animal because he know kill the rhino is wrong.

  4. Conceptual Model Image courtesy of http://www.utwente.nl/cw/theorieenoverzicht/theory%20clusters/health%20communication/theory_planned_behavior.doc/

  5. 2) The Theory of Demand and Supply • When the price of a good rises, the quantity demanded will fall. This relationship is called the law of demand. • Rise in price increases the supply, whereas a decrease in price decreases the supply. This is the law of supply. • For example, when the demand of rhino horns is low, the price of rhino horns will be higher. • When the price of rhino horns increase so the supply also increase.

  6. Image courtesy of http://www2.accaglobal.com/archive/sa_oldarticles/43856

  7. Image courtesy of http://www2.accaglobal.com/archive/sa_oldarticles/43856

  8. 3) Narrative Conflict • Person vs Self • This is internal conflict that play with the emotion and forcing the person to make the decision. • For example, he need to think weather to save flora and fauna for good or sell it for his selfishness and get many money.

  9. 4) Social Norm Theory • It had crucial theoretical influence in the understanding of human behavior in relation to its social environment. • People easy to be influence by their friends and it can show they will react with the situation. • If their friends shows a good example they will follow it for good and if their friend show against that they will influenced by that.

  10. 5) The Transtheoretical Model (Stages of Change) • This theory will show how people will start change their behavior from bad into good. • When people see my poster they will the important of it and start to change their habit. • It will take time but it good at least they concern about issues around them.

  11. Image courtesy of http://sphweb.bumc.bu.edu/otlt/MPH-Modules/SB/SB721-Models/SB721-Models6.html

  12. Reference • University of Twente (2013). Theory Of planned Behavior/ reasoned Action. Retrieved from http://www.utwente.nl/cw/theorieenoverzicht/theory%20clusters/h ealth%20communication/theory_planned_behavior.doc/ • Souster Bob (1998). The Theory of Demand and Supply. ACCA-The global body for professional accountants. Retrieved from http://www2.accaglobal.com/archive/sa_oldarticles/43856 • Eva Rieder (2012). The Art of Narrative, Part Three: Conflict and Rising Action. Retrieved from http://evarieder.com/2012/10/04/the-art-of- narrative- part-three-conflict-and-rising-action/ • Boston University School of Public Health (2013). Social Norm Theory. Behavioral Change Models. Retrieved from http://sphweb.bumc.bu.edu/otlt/MPH-Modules/SB/SB721- Models/SB721-Models7.html • Boston University School of Public Health (2013). The Transtheoretical Model (Stages of Change). Behavioral Change Models. Retrieved from http://sphweb.bumc.bu.edu/otlt/MPH-Modules/SB/SB721- Models/SB721- Models6.html

  13. End of Presentation

  14. notes • See Yuhan’s work • Each slide with borrowed ideas should have in-text citations. • The in-text citations should be hyperlinked to the online source. • Each in-text citation should have a corresponding entry in the list of references • Borrowed ideas should be either (a) quoted and cited or (b) paraphrased and cited • Because of the above observations, this presentation can get an F for plagiarism

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