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Reputation Management

Reputation Management. Your Company Name. Customers Are Seeking You. Local Buyers Search: Google Yahoo Yelp Facebook …and More. Do You Have A Presence?. Customers Make Noise. People look for reviews & social proof They find & create three types of info; Buyer reviews

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Reputation Management

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  1. Reputation Management Your Company Name

  2. Customers Are Seeking You • Local Buyers Search: • Google • Yahoo • Yelp • Facebook • …and More Do You Have A Presence?

  3. Customers Make Noise • People look for reviews & social proof • They find & create three types of info; • Buyer reviews • Content you control • Content you don’t control We Think You’ll Agree | You Want To Control The Message

  4. It Only Takes One • Loud & Nasty Reviews • Leave a mark on reputation • Are generally permanent fixtures • Internet archived • Can be ‘pushed-down’ • Acts as a buyer deterrent • ‘Better safe than sorry’

  5. Over-Balancing Act • The Good Must Outweigh The Bad • Way More Positive Info Than Negative • Buyers know not everyone can be happy • Wide Coverage = Wider Reach • Consistent Message • Leverage Social Proof • Start & Join Discussions (Be Proactive)

  6. Steps To Growth • Understand & Adapt • Identify Triggers & Problems • Apply Stop-Gap Methods • Augment Online Properties • Brand Sites • Review Sites • Social Media • Support Image Campaigns • Enlist Preferred Customers • Reward & Incentivize

  7. Review Stewardship • Compelling Fan Base To ‘Spread The Word’ • Promotions & Specials • Request For Social Proof • Review Request Cards at Point-of-Sale • Offline / Online Relationship Requests • Social Media Seeds

  8. Local Traffic Sourcing • Fresh Eyes On Strategic Planning • Bottom Line Affected By New Customers • Local Search Terms Capture Seekers • Monthly Keyword Costs • Vary by market, type, and niche • Custom programs

  9. Turn Key Solution • Position Analyzed • Stop Gap Recommendations • Custom Profile & Blog Portfolio • Unified Messaging • Offline Call To Action

  10. Results • Meaningful Engagement • Relationships Strengthened • Communications Improved • Local Reach Increased • New Customers Exposed To Brand • Existing Customers Encouraged (Spend More)

  11. Pricing • Simple Review Solution $397 • Online Discovery • Immediate Fixes • Created & Updated Profiles • Facebook • Twitter • Yelp • LinkedIN • (Others As Needed) • Blog Creation / Content Recommendations • Offline Strategy • Monitoring • Reporting • Most Programs Complete In 7 Business Days

  12. Pricing • Add On Services (monthly) • Content Creation $297 • Review Stewardship (printing not incld) $219 /mo • Promo Site Install $99 • Email Marketing $45 /msg • Full Site Development $CALL Questions? Call Now 555.555.5555

  13. Next Steps • Let’s Get Started • We only need; • URLs of existing social and review sites • Your contact information • Description of your business • Profile images / photos / logo art • A week to two weeks • Deposit

  14. Contact NAME COMPANY ADDRESS TELEPHONE EMAIL WEBSITE

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