Jordan Mills Epiphany Ciers Katie Futris James Bailey Katherine Wueste - PowerPoint PPT Presentation

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Jordan Mills Epiphany Ciers Katie Futris James Bailey Katherine Wueste

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  1. Jordan Mills Epiphany Ciers Katie Futris James Bailey Katherine Wueste

  2. Size, Product and Location • Housed under the wing of Urban Outfitters Inc., along with Free People, Terrain, and BHLDN • Numerous locations across the U.S., have branched out internationally • Lifestyle brand • Actively participates in social media platforms • Known for their catalogs • Success statistics

  3. Target Market • Women ages 25-45 • Lifestyle Brand • Quality and Emotional • Connection • Individuality • Uniqueness

  4. Price Points • Value of service • Convenience • Trust Value Proposition

  5. Marketing Strategies • Store Visuals • Lifestyle Brand • Catalog and Catalog App • Website

  6. SWOT Analysis

  7. ·      Unveiled on Valentine’s Day of 2011 ·      No direct link to Anthropologie ·      Both are lifestyle brands, connected by their company culture and similar aesthetics ·      Following Anthropolgie’s current marketing strategy, BHLDN’s strategy does implement traditional advertisements ·      Wedding budgets on the rise for the first time since 2008, Anthropologie and the greater Urban Outfitters Inc. have a chance to benefit from new realm of increased sales ·      Increase in brand awareness for both Anthropologie and BHLDN BHLDN

  8. Arielle and Michael September 22nd, 2011 233 views comment Elise and Jake April 13th, 2011 178 views comment Harper and Knox March 31st, 2012197 views comment

  9. Strengthen Relationships • Addition to Lifestyle Brand • Sense of Community • Avoid Click through Rates • Ideas for customers • Awareness • Word-of-Mouth

  10. SWOT Analysis

  11. References Anthropologie. (2012). About Us. Retrieved from http://www.anthropologie.com/anthro/help/about_us.jsp Anthropologie. (n.d.). URBN. Retrieved from http://www.urbn.com/profile/anthropologie.html Friedman, N. (2009, October 9). Cultural Anthropologie. Retrieved from http://nancyfriedman.typepad.com/away_with_words/2009/10/cultural-anthropologie.html Helbling, J. Leibowitz, J., & Rettaliata, A. (2011). The value proposition in multichannel retailing. McKinsey and Company. Retrieved from https://www.mckinseyquarterly.com/The_value_proposition_in_multichannel_retailing_2800 Jaeger, C. (2012). Real wedding 2011 survey release by The Knot. Wedding Industry Statistics. Retrieved from http://weddingindustrystatistics.com/marriage-statistics/the-knot/ware and accessories. Johnson, L. (2011, October 26). Anthropologie translates print catalog for mobile via iPad app. Retrieved from http://www.mobilecommercedaily.com/2011/10/26/anthropologie-translates-print-catalogue-for-mobile-via-ipad-app Labarre, P. (2002). Sophisticated sell. Fast Company. Retrieved from http://www.fastcompany.com/magazine/65/sophisticated.html?page=0%2C0 Miller, C. (2011, November 20). Retailers enliven catalog offerings through apps. New York Times. Retrieved from http://www.nytimes.com/2011/11/21/technology/retailers-enliven-catalog-offerings-through-apps.html Urban Outfitters Inc- URBN Annual Report. EdgarOnline. Retrieved from: http://sec.edgar-online.com/urban-outfitters-inc/10-k405-annual-report-regulation-s-k-item-405/2002/03/22/Section2.aspx Urban Outfitters Incorporated. (2012). Anthropologie. Retrieved from http://www.urbn.com/profile/anthropologie.html Zpryme. (2008, June 30). Fashion: Marketing & Strategy; Anthropologie and Zara – Zpryme. Retrieved from http://zpryme.com/news-room/fashion-marketing-strategy-anthropologie-and-zara-zprymehtml.html