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Building a Matrix: Enhancing Museum Narratives and User Engagement

This presentation by Julian Tomlin, Head of Administration, delves into the strategies for improving museum narratives through innovative publishing and technology. It covers the development of a new website that integrates multimedia collections, exhibition themes, and user experience. By focusing on narratives that connect users to objects, Tomlin highlights the importance of storytelling in enhancing visitor engagement. Explore the future of museum exhibitions, digital archiving, and how to effectively communicate narratives to enrich the educational experiences of all users.

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Building a Matrix: Enhancing Museum Narratives and User Engagement

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  1. Building a MatrixExploiting Narratives11 April 2006 Julian Tomlin Head of Administration

  2. Building a Matrix

  3. Contents • Publishing collections • Publishing exhibitions • A new website and narratives • The Textile Gallery • What’s next and the future

  4. What do users want? • Research • Manchester Museums Unwrapped website • Feedback - mostly informal • Stories not (just) objects • What’s on Show • By room • By exhibition • What does the Gallery look like? • Where to start? • Expectations

  5. Starting with Narratives • Bewilderment phase • Exhibitions • Earlier experience with pdfs • Opportunity to publish stories - 100 collection exhibitions over 12 years - DCF project • Archiving research, integrating with KE EMu • Value for museology students • Then biographies • Watercolour artists - loaded via a script

  6. The Whitworth’s website • http://www.manchester.ac.uk/whitworth • Publishing • Objects and related multimedia • Exhibitions • Narratives

  7. A new website and narratives • Value from KE EMu • Easy to link to objects • And multimedia • Arrange in hierarchy • Updates easier than using the cms • New website • Browsing not just searching • Collection themes - collection level information • Photo history of the building • Technical terms • Press releases • http://www.manchester.ac.uk/whitworth

  8. Browsing collection themes

  9. Choosing a theme

  10. Theme - J M W Turner Links to other narratives Links to objects Links to exhibitions

  11. Exhibition object display

  12. The Textile Gallery - Questions • Could the interpretation in the display be replicated using KE EMu? • Not strictly an exhibition as objects change • Complement limited information in room

  13. Content • Introduction to the collection • Text panels for the themed twelve cases • Labels for the objects, linked to detailed catalogue information • Technical terms, interviews with makers

  14. Implementation • Master narratives for gallery • Introduction to textiles at the Whitworth • Information on the display • Sub-narratives for the cases • Sub-narratives for the labels, linked to catalogue information • Audio/Video as multimedia, linked to University’s streaming server • http://www.manchester.ac.uk/whitworth/exhibitions/byroom/gallery1-textilegallery

  15. Text panel for a case

  16. Object label

  17. Object display (Catalogue) top

  18. Object display (Catalogue) bottom Link back to narratives

  19. Public computers and paper • On-line in the gallery • Fact files, laminates • produced from KE EMu using Crystal Reports

  20. Next with narratives • School sessions • Pre-visit • Post-visit • Searching narratives and objects, offering both in results as ‘Spinning the Web’ • Joint narratives on Manchester Museums Unwrapped • Single theme, merged narratives, different objects • Reusing the portal?

  21. Book-browsing • Thomas Wardle pattern books • Starting point is ‘Spinning the Web’ • Reference to British Library ‘Turning the Page’; Amazon • Proposed solution • No Flash • Use PHP tailored web pages • Allow for different layouts - cover, left, right page, page spread • Use narratives to explain pages

  22. Looking to the future? • Web pages - better design!, improved functionality • Formatting in narratives eg bold, italic, hyperlinks • Supporting different learning styles • Text v. Icons • Podcasts, interactivity • Technical issues to overcome • My EMu • Web 2.0 - Blogs, Flickr, Wikipedia • Users to write and submit their own stories • ‘Write your own label’

  23. Thank you Julian.Tomlin@manchester.ac.uk http://www.manchester.ac.uk/whitworth

  24. The End

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