1 / 14

ENTERTAINMENT MARKETING TRAVEL AND TOURISM CRUISE PROJECT

ENTERTAINMENT MARKETING TRAVEL AND TOURISM CRUISE PROJECT. Mr. Sherpinsky’s Sports/Entertainment Marketing Class. Goals.

nickan
Télécharger la présentation

ENTERTAINMENT MARKETING TRAVEL AND TOURISM CRUISE PROJECT

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ENTERTAINMENT MARKETING TRAVEL AND TOURISM CRUISE PROJECT Mr. Sherpinsky’s Sports/Entertainment Marketing Class

  2. Goals • During the course of this project, you will begin to gain a better understanding of the cruise industry and its impact on the entertainment industry and economy of the United States and other countries.

  3. Objectives: • Your objective for this project is to design a cruise ship, cruise itinerary, shore excursions, and activities for a cruise line.

  4. Cruise Industry Overview • Cruising is a multi-billion dollar industry • Continues to grow and gain popularity around the world. • Cruising is good for local economies in ports-of-call all over the globe. • Cruise lines provide jobs for tens-of-thousands of people.

  5. CruiseShips • Cruise lines and cruise ships are very diverse. • Mega-ships are becoming popular with cruise lines such as Royal Caribbean and Carnival because they appeal to a mass market. • Smaller ships are becoming more popular with cruise lines such as Windstar because they appeal more to an older and wealthier clientele.

  6. Cruise Itineraries • Standard cruise itineraries last anywhere from 3 nights to 21 nights. • The longer the cruise, the more expensive the cruise becomes. • Cruising is popular with singles, families, newlyweds, retirees. • There is a cruise available for almost any age group, price range, or interest.

  7. Challenge • Your task is to design a cruise for Council Rock Cruise Lines that will appeal to a family of 4

  8. Challenge • Father, age 40 – Market Research Analyst • Mother, age 39 - Teacher • Son, age 10 • Daughter, age 14

  9. Begin Your Research • Research five (5) potential destinations to visit on your cruise • All Cruises start at one of these places: • Key West, Florida for the United States • Barcelona, Spain for Southern Europe • Southampton,England for Northern Europe

  10. Elements (Required) DUE AT END OF CLASS TODAY! (In red) • Group Names with a Business Name for Travel Group • Determine the cruise length. (Must be one of either 7, 10, 12, 14 days) • Determine the type of ship (i.e., sail boat, mid-size ship, mega-ship…Watch for restrictions in specific ports-of-call) • Determine the ports-of-call. • Select shore excursions that will be fun for the entire family. (Min. 2 per port of call) • Determine which type of cabin you would recommend for this family (i.e., inside, outside, balcony, suite, etc.) • Create seven (7) attractions and activities that will be onboard the ship. • Create the cruise itinerary (how long will you be at each port-of-call) • Describe the dining choices available on the ship • Explain your pricing for the different cabin choices offered • Create a brochure that promotes your cruise ship, cruise itinerary, pricing, activities, shore excursions, dining, etc.

  11. Shore Excursions Each Port-O-Call must have at least 2 researched and verifiable shore excursions: • You can NOTuse the same type event more than once. (Snorkeling, windsailing, etc…) • Event must include the real costs • Match the event to your target audience • Include a brief explanation of event and what occurs • Must include a photo of excursion

  12. Elements (Required) DUE AT END OF CLASS TODAY! (In red) • Group Names with a Business Name for Travel Group • Determine the cruise length. (Must be one of either 7, 10, 12, 14 days) • Determine the type of ship (i.e., sail boat, mid-size ship, mega-ship…Watch for restrictions in specific ports-of-call) • Determine the ports-of-call. • Select shore excursions that will be fun for the entire family. (Min. 2 per port of call) • Determine which type of cabin you would recommend for this family (i.e., inside, outside, balcony, suite, etc.) • Create seven (7) attractions and activities that will be onboard the ship. • Create the cruise itinerary (how long will you be at each port-of-call) • Describe the dining choices available on the ship • Explain your pricing for the different cabin choices offered • Create a brochure that promotes your cruise ship, cruise itinerary, pricing, activities, shore excursions, dining, etc.

  13. TwoPartstoAssignment • Part 1 - Create a brochure that promotes your cruise ship, cruise itinerary, pricing, activities, shore excursions, dining, etc. • (This is what you will actually turn in. Be sure your brochure includes all of the information required for this project. Use pictures to help sell your cruise.)

  14. TwoPartstoAssignment • Part 2 -Presentation: Each group will be responsible for presenting their cruise to the rest of the class. • A full and entertaining PowerPoint presentation is expected. • The presentation should cover all of the information from above and be 5 minutes in length.

More Related