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Walter Benjamin. Frankfurt School: H ow popular culture is produced ?. German-Marxist thinker The “aura” of art is lost in its reproduction . Thus, the original is “better”.
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German-Marxist thinker • The “aura” of art is lost in its reproduction. • Thus, the original is “better”. • Mechanical reproduction brought the work of art into countless different situations but the quality of the artistic presence always depreciated.
This also applies to film… • There is not truly an actor's “aura” but is merely replaced by the "artificial build-up of the personality” thus “the cult of the movie-star fostered by the money of the film industry” • The aura in the original art work is lost…however, the original artwork is now accessible to the masses.
Key points in Benjamin’s work • Artis designed for reproducibility. • Film is built on artificial “personality”. • Thus, what we reproduce is artificial. No?
So…does this mean… • “reality” is an artifice?
If an art piece is authentic it is valued and represents “true” art…remember, postmodernism does not believe in truth and Marxists don’t believe in private ownership…so this makes sense given Benjamin’s background.