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What is Vertical SaaS?

Vertical SaaS means software purpose-built for a single industry u2014 like Veeva for life sciences, Procore for construction, or Toast for restaurants. Unlike general tools such as Salesforce or Slack that serve everyone, these platforms go deep into the nuances, regulations, and workflows that make each industry unique.<br><br>To understand where Vertical SaaS fits, it helps to zoom out for a second:<br>SaaS products can be categorized by their scope and audience:<br><br>Horizontal SaaS covers broad business needs across industries u2014 think CRMs, email marketing, or collaboration tools.<br>Vertical SaaS zeroes in

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What is Vertical SaaS?

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  1. What Is Vertical SaaS? Complete Strategy from Idea to Scale By Agicent

  2. Agenda • 1. Definition & Context • 2. Why Vertical SaaS Now • 3. Taxonomy & Structure • 4. Vertical vs Horizontal SaaS • 5. Product Strategy • 6. AI & Embedded Finance • 7. Future Outlook • 8. FAQs & Pitfalls • 9. Summary

  3. Definition & Context • Vertical SaaS = software purpose-built for a single industry (like healthcare, restaurants, or construction). • Unlike horizontal SaaS (Salesforce, Slack), it focuses on domain workflows and compliance. • Examples: • - Veeva (Life Sciences) • - Procore (Construction) • - Toast (Restaurants)

  4. Why Vertical SaaS Now • - Horizontal SaaS market is saturated • - Complex industries need custom workflows • - AI enables specialized automation • - Buyers want tailored solutions • - Strong investor interest due to retention & defensibility

  5. Vertical SaaS Taxonomy • 1. Industry level (Healthcare, Finance, Retail) • 2. Sub-verticals (Dental SaaS, Broker CRM) • 3. Core layers: Workflow, Integrations, Analytics, Compliance, Marketplace

  6. Vertical vs Horizontal SaaS • Horizontal SaaS → Broad tools across industries • Vertical SaaS → Deep, niche-focused software • Vertical Advantages: • - Higher stickiness • - Built-in compliance • - Industry integrations • - Stronger pricing power

  7. Product Strategy for Vertical SaaS • 1. Start with one clear use case • 2. Design for exact user roles • 3. Build compliance-ready workflows • 4. Plan integrations early • 5. Simple, opinionated UX • 6. Configuration over customization

  8. AI & Embedded Finance • AI enables predictive automation and smarter workflows. • Embedded finance integrates payments or loans directly in vertical tools. • Example: Construction SaaS offering instant project funding.

  9. Future Outlook • - AI-powered vertical copilots • - Finance integration becomes default • - Data interoperability improves • - Vertical thinkers win over generalists

  10. FAQs & Pitfalls • FAQs: • - What makes SaaS vertical? • - How is it different from horizontal? • - Why is AI key? • Pitfalls: • - Over-customization • - Ignoring compliance • - Poor integrations

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