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  1. SEO and Basic UI audit

  2. SEO audit

  3. Stats and Facts

  4. What is required to achieve high rankings in search engines? All the items need to be executed in balance to properly optimize the website

  5. Website Structural Analysis • On-site SEO optimization

  6. Website Structural Analysis • On-site SEO optimization

  7. Our Observation Basic SEO has not been fixed, needs to be properly optimized. Here are some suggestions for further improvement • Optimizing the website using relevant and high search count keywords Will help in targeting specific keywords, thus increasing website ranking • Implementing meta tags and meta description using relevant keywords Helps the crawler index the webpage better • Maintain a proper company blog Blogs are the easiest way to get crawled & indexed by the robots as search engines are text driven • Provide internal linking within the website Helps link juice flow through the website Result: More Highly Optimized Webpage

  8. Back-links Analysis • High quality back-links to your site There are 5209 back-links pointing to the website Each quality back-link acts as a vote to your website. More quality back-links from relevant sites will result in increased popularity of the website. Website needs to build quality back-links from popular and high authority websites.

  9. Back-links Analysis Currently, there are 5209 back-links pointing to the website But the number of back-links has had a steep drop • High quality back-links to your site

  10. Back-links Analysis The number of referring domains have been dropping constantly • High quality back-links to your site

  11. Back-links Recommendations Blogger contests/campaigns can be run so that high authority links can be bagged from good PR sites of bloggers and guest posters. Some keywords can be seeded in anchor-text of back-links to help improve ranks for those keywords. More can be done for higher quality and quantity of back-links

  12. Basic UI audit

  13. Homepage Webengage code is visible on some web browsers Link:

  14. Homepage Every page opens in a new tab, this can confuse users.

  15. Category page Category pages do not have a standard URL pattern Page title missing on many category pages Link: =Sonata&searchParam=Sonata

  16. Category page Incorrect URL for category page Link:

  17. Product page Missing product name and product content

  18. Thank You!